Branding Due Diligence – Make it or Break it
Selvam & Selvam Blog
MAY 7, 2021
To make sure you create the right perception for the brand, thorough due diligence is a must. So how do you do proper brand due diligence from an IP (legal) perspective? It takes seconds for a consumer to create a brand perception and take a decision. Let us break it down into four points for ease of understanding.
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