Erik K Pelton

APRIL 14, 2021

Erik speaks to local middle school students about what practicing trademark law is about, how he got to this point in his career, and why he enjoys doing this work. Erik shares some fun trademark tidbits and explains to the future entrepreneurs why communication, analysis, and marketing are three pillars to his long-term success. The post Middle School Career Fair Presentation: trademark attorney appeared first on Erik M Pelton & Associates, PLLC.

Trademark 100

Trademark Trademark Law Marketing Marketing 100

43(B)log

APRIL 14, 2021

This poster in a local dry cleaner's, produced by a larger association, gave me pause: I believe that dry cleaning likely destroys most viruses present. but how many viruses are likely to be present? Does the claim of "effective, easier and safer" imply that this is a good way to decrease risks, especially covid-related risks now that we understand that most spread is aerosol-based?

False Advertising 52

False Advertising Advertising Advertising 52

43(B)log

APRIL 14, 2021

I just heard this discussed on a GALA (Global Advertising Lawyers Alliance, recommended for international updates) event, and fortuitously I'd decided to get my hands on a copy of the actual special issue. One thing I hadn't realized from the cases is that there were only three ads in the entire special issue. The carmaker must feel good about its choices, but I have to say that if I were the other advertisers I might feel betrayed by SI and the supposed special sponsorship opportunity offered.

Advertising 52

Advertising Advertising Copying Trademark 52

43(B)log

APRIL 14, 2021

Link to report and comment mechanisms. The Working Group did not recommend expanding trademark claimants' preemptive/pre-registration notice rights to include broad matching or algorithmically generated close variants (misses a match by one letter, for example), but I expect that's still on the agenda for some proponents. One of the things that we found out in the process was that the most-searched-for "trademarks," of the set entered into the database maintained for the purpose of simplifying r

Reporting 40

Reporting Registration Trademark 40

Speaker: Blackberry, OSS Consultants, & Revenera

Software is complex, which makes threats to the software supply chain more real every day. 64% of organizations have been impacted by a software supply chain attack and 60% of data breaches are due to unpatched software vulnerabilities. In the U.S. alone, cyber losses totaled $10.3 billion in 2022. All of these stats beg the question, “Do you know what’s in your software?

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