Building a Bold Brand: What Makes This Book Different
Erik K Pelton
FEBRUARY 16, 2021
There are three things that I believe set Building a Bold Brand: The foundations of trademark protection apart from any other book that’s been written on the topic of trademarks and branding. The first is it’s a blend of perspectives. It’s a perspective from a lawyer, for businesses, and about marketing. I bring a unique perspective to this because not only have I worked with thousands of businesses over 20 years, but I myself have grown, built, and run a successful business wi
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