Sheltering a Brand Through the Storm
Erik K Pelton
AUGUST 17, 2020
With apologies to the wonderful Bob Dylan song, Shelter from the Storm, there are four key tools to help a brand weather the tempest, while waiting for the rainbow to emerge after the storm: core values: revisit and reflect them. adapt as needed: make changes, whether temporary or long-term, to adjust. clear communications: be honest and forthcoming. protect customers and employee: put people before profit, to ensure long term trust.
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