Bold Brand Building tools
Erik K Pelton
AUGUST 23, 2020
The following is an excerpt from my book, Building a Bold Brand. To learn more about the book, visit www.buildingaboldbrand.com. . Coming up with a great brand name for a new business, new product, or. new service can be quite difficult. Today, it may be even more. challenging than in the past since there are so many existing businesses, and because any business, regardless of location, can go online and. almost instantaneously be considered a national or international. company.
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