The Trademark Protection Playing Field
Erik K Pelton
DECEMBER 9, 2022
With the FIFA 2022 World Cup in full swing, it is a great time to review the “playing field” for trademark protection. Goalie – The ultimate protector and backstop: Trademark Registration. Defense – Common law rights acquired by use of the mark. Midfield – Both attacking and defensive for protection when needed: Issuing ‘cease and desist’ letters when infringements occur.
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