Great Trademarks Are Everywhere… You Just Have to Look
Erik K Pelton
MARCH 13, 2023
The following is an edited transcript of my video Great Trademarks Are Everywhere…You Just Have to Look (to see the images discussed, view the video at end of this post) When I’m out and about, I’m always cognizant of the brands around me, in particular paying attention to—and amazed by—creative brand names. When developing a new trademark or brand name, it sometimes seems challenging to come up with something unique, new, and important.
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