Trademark Registration works for the owner, even in their sleep
Erik K Pelton
JANUARY 19, 2021
The following is an edited transcript of my video, Why Apply to Register Your Trademark. There are several key benefits to trademark registration. The registration provides so much value, it actually works for the owner 24/7 – what I mean by this is when you’re registered and in the USPTO’s database, anyone searching for possible conflicts for new names or ideas for trademarks could encounter the registration and who knows, it might dissuade them from using something.
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