THE CONSUMER IS ALWAYS RIGHT: BOOKING-DOT-WHAT, BOOKING-DOT-TRADEMARKED
JIPL Online
FEBRUARY 26, 2021
By: Mickey Tomlinson. If the title sounds familiar, you are part of the reason Booking.com successfully trademarked “Booking.com” while paving the way for owners of similar marks to receive trademark protection. In June of 2020, the Supreme Court of the United States (“SCOTUS”) held that a “generic.com” is eligible for trademark registration so long as the consumer recognized the mark as a distinguishing member of a certain class of goods or services.
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