Mon.Aug 24, 2020

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Can a brand have too many trademarks?

Erik K Pelton

It’s really hard for me to think of a situation where a business would have too many trademarks. I’ve worked with many clients over the years who have significant portfolios of several dozen or more trademark registrations. Generally, that’s because they have product lines with different product names and a creative name and a trademark registration to go with each of the names in that product line.

Branding 130
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Copyright Ownership with Independent Contractors

Sander Law

Copyright Ownership with Independent Contractors. When hiring an independent contractor to design your logos, artwork and take photographs, it is important to think about who actually owns the copyright in the resulting work. Ownership of Copyright. Most business owners believe that they own the copyright in the works created by the independent contractor as they hired and paid the contractor for this purpose, however this isn't the case.