Fri.Dec 18, 2020

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Peltonism: Naming a new product or service is painting with a blank canvas; be boring or be bold

Erik K Pelton

For more on Building a Bold Brand , see my recently published book. Naming a new product or service is painting with a blank canvas; be boring or be bold. For more Peltonisms®, see [link]. The post Peltonism: Naming a new product or service is painting with a blank canvas; be boring or be bold appeared first on Erik M Pelton & Associates, PLLC.

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The Basics of Autonomous Vehicles, Part II: Legal Challenges and Opportunities

Fish & Richardson Trademark & Copyright Thoughts

The technology industry is well-known for its agility, often launching products that not only respond to the latest consumer trends, but that disrupt the consumer consciousness and industries at large. And while legal service providers also meaningfully innovate, the legal system itself often lags behind innovation. This is due to our legal system being built on the judicial principle of stare decisis, which is intended to generally provide predictability and consistency in the application of th

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