Be vigilant and diligent in protecting your brand from counterfeiters
IP Blog
OCTOBER 30, 2020
The average person may hear the term "counterfeit" and immediately think of scam artists in Hollywood crime films, printing batches of fake money. Such is the imprint of pop culture! Nevertheless, in truth, dealings in counterfeit goods are far more common and detrimental to the global economy. A valid IP management strategy must include provisions that account for the risk of counterfeit in your particular industry.
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