How NOT to Protect Your Trademark (in jest)
Erik K Pelton
FEBRUARY 20, 2022
The following is an edited transcript of my video How NOT to Protect Your Trademark. Having recorded dozens of episodes on how best to protect a brand and a trademark, I thought it would be fun to share my tips on how not to protect your trademark (sarcastically, of course). If you don’t care about your brand, you aren’t worried about getting sued, that it might cost you a fortune or be emotionally exhausting to change your name, then don’t worry about picking a unique or creat
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