Avoid Losing Your Trademark Rights With These Four Steps
Erik K Pelton
JANUARY 26, 2021
The following is an edited transcript of my video “How Can You Avoid Losing Your Trademark Rights Over Time?” There are four things that a trademark owner should do to ensure that they don’t lose the strength or protection in their trademark, even after it’s registered. The first one, perhaps the easiest one, is use the ® R with a circle symbol frequently in connection with the registered trademark.
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