Kilpatrick Townsend’s Rob Potter recently spoke at the Federal Bar Association’s IP Law Fall Conference 2022 on the topic of “NFTs Demystified: Where We Are and Where We’re Going.” As Non-Fungible Tokens (NFTs) become less a passing fad and more a practical tool for business and communication, IP practitioners will need to be (at least) generally familiar with the tech, the background, and the significant potential surrounding NFTs. Mr. Potter’s presentation provided an overview of NFTs related to trademark and copyright law. He explored the current types and uses, the potential benefits to businesses and brand owners, and the legal issues and litigations NFTs have already created. Mr. Potter offered a possible sneak peek of the future in a world where NFTs are ubiquitous in the metaverse and in real life and the most appropriate legal regimes to govern these novel IP issues.