25 Considerations for Sending a Trademark Cease and Desist Letter
Erik K Pelton
JUNE 19, 2025
The following is an edited transcript of my video 25 Considerations for a Trademark Cease and Desist Letter. A lot goes into the strategy, content, details, law, and evidence in a cease and desist letter. Before sending any such letter, here are 25 important considerations? Who has priority and what are the relevant dates? Is there really a likelihood of confusion or is there actual confusion?
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