Trademark protection for words versus logos
Erik K Pelton
AUGUST 18, 2020
The following is an edited transcript of my video, Protecting Words vs. Logos. One of the most popular questions I get asked among new or prospective clients is about filing at the US Patent and Trademark Office (USPTO) for a word versus a logo. It is only natural that many people think if the logo encompasses the words, they could save money and just protect the logo with one firing and that would encompass the words.
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