article thumbnail

How can a design mark be distinguishable and registrable over a word mark?

Patent Trademark Blog

How will a design mark application be compared to a word mark registration? To register a trademark containing numbers and/or letters, a trademark application may typically be filed for the word mark (standard characters) or the design mark (e.g., The relative strength of the wording can also be a factor.

article thumbnail

How to Protect and Trademark Your Clothing Brand

Patent Trademark Blog

Graphic designs on the front or back of a shirt, for example, will often be considered ornamental matter that would not qualify as trademark use. How to Copyright Clothing Designs Copyright registration for clothing designs can be challenging. But how do you show a trademark on clothing? Be careful here.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Never Too Late: If you missed the IPKat last week!

The IPKat

IPKat readers can take advantage of a 15% discount on the registration fee. The launch of ‘Le sac Swoosh’ (or ‘The Swoosh bag’) in February raised an eyebrow from art director and graphic designer Davide Perella, who shared his version of a concept Nike bag in 2020.

article thumbnail

How To Avoid Trademark Confusion

Patent Trademark Blog

Maybe it’s just me, but it sure seems like the USPTO has become more aggressive in refusing registration of trademarks. The reason has to do with registrations of similar marks. Will a logo or graphic design help to avoid trademark confusion? Will adding a word make your trademark more registrable?

article thumbnail

Central Role of IP and Marketing in Business Design

azrights

I’ve since realised that branding needs to be a multi-disciplinary exercise involving marketing as well as graphic design skills, although graphic design is the last discipline to engage with. They treat IP as if it’s just about due diligence searches on names and trademark registration.

article thumbnail

TTABlog Test: Is HI-FI Confusable With HIGH FIDELITY for Overlapping Marketing Services?

The TTABlog

As to applicant's stylized mark, the degree of stylization "is not notable apart from the literal element "hifi," and does not serve to distinguish it from Registrant's Mark." The Board concluded that the similarities of the two stylized marks as to meaning and overall commercial impression outweigh any dissimilarities.

article thumbnail

How to Trademark a Logo

Patent Trademark Blog

A trademark registration protects your logo and gives you advantages, from both offensive and defensive perspectives. Before filing, however, you should consider whether it makes sense to trademark your logo as a design mark or a word mark. Does your logo include words or only a graphic design?