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4 Ways To Refresh Your Law Firm's Marketing Strategy

IP Law 360

With many BigLaw firms relying on an increasingly obsolete marketing approach that prioritizes stiff professionalism over authentic connection, adopting a few key communications strategies to better connect with today's clients and prospects can make all the difference, say Eric Pacifici and Kevin Henderson at SMB Law.

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Putting the "CA" in Cause Marketing

JD Supra Law

We have previously warned you about the new California law (AB 488) concerning registration for many types of online cause marketing programs. On March 26, 2024, CA finally issued final regulations to its AB 488 (California Gov. Code Section 125599.9)

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Recap: 2023 ANA Annual Advertising and Marketing Law Conference

JD Supra Law

The weekend has just closed on another very rainy Floridian ANA Masters of Advertising Law Conference (Last year we had a hurricane, so this would qualify as an uninspiring upgrade). If artificial intelligence is so great, why can’t it reliably predict the weather?

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Hehe, not Hehe: Meme marketing & advertising law in Canada

JD Supra Law

It’s therefore no surprise that so many companies are interested in leveraging memes in marketing. One does not simply meme without knowing the law. If a picture is worth a thousand words, that makes a meme worth about 50 tweets. But as with all advertising, certain rules apply. By: Smart & Biggar

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Announcing the Sixth Edition of Advertising & Marketing Law: Cases & Materials by Tushnet & Goldman

Technology & Marketing Law Blog

Rebecca Tushnet and I are pleased to announce the sixth edition of our casebook, Advertising & Marketing Law: Cases & Materials. If You Are Teaching (Or Want to Teach) Advertising Law. For reasons why you should consider teaching an advertising law course, see this post. Price: $12. Price: $30 + shipping and tax.

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3 Count: Notorious Markets 2022

Plagiarism Today

First off today, Chris Cooke at Complete Music Update reports that the United States Trade Representative has released its annual list of “notorious markets” that identifies countries that, according to it, are failing to take adequate action to prevent copyright and other kinds of intellectual property infringement.

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Ga. Legal Marketing Biz Says Law Firm Stole Confidential Info

IP Law 360

A Georgia legal marketing company has accused an Arkansas law firm and its marketing wing of stealing and profiting off its trade secrets, including a valuable database of client leads for mass torts over talcum powder and heartburn medication.