As head coach of the UCLA BruinsJohn Wooden won 10 national basketball championships, including seven years in a row. Wooden shared his insights on coaching in many bestselling books. “A good coach can change a game,” he said, “a great coach can change a life.”

In business, coaches emphasize personal development, helping employees to make positive changes in their work habits and job skills, such as communications, leadership, and team building.

Over two decades working in publishing, Amy Beisel held management roles in editorial, product strategy, and business development. She applies that experience today to coach rising leaders in research and publishing on how to overcome organizational limitations and to find the clarity that galvanizes action.

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“Sometimes, people come with personal career goals. For example, they’re working towards a promotion. They’re a new manager. They have so many questions, and they’ve received zero training. Or maybe they’ve gotten feedback on a few different performance reviews. They really want to make the change, but they’re just not sure how,” she tells me.

“Then we assess your starting point. What’s Point A? I like to do verbal 360s as well as an assessment of thinking styles and behavioral traits to get a full understanding of where the person is starting from and how they impact others in the organization. Once we have a clear understanding of your starting point and your ending point, we can focus each coaching session on moving you closer to that goal.”

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Author: Christopher Kenneally

Christopher Kenneally hosts CCC's Velocity of Content podcast series, which debuted in 2006 and is the longest continuously running podcast covering the publishing industry. As CCC's Senior Director, Marketing, he is responsible for organizing and hosting programs that address the business needs of all stakeholders in publishing and research. His reporting has appeared in the New York Times, Boston Globe, Los Angeles Times, The Independent (London), WBUR-FM, NPR, and WGBH-TV.
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