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Social media ‘influencers’ are often lacking trademark protection

Erik K Pelton

On social media these days, much of the content and the news that I see relates to influencers. The shocking thing that I’ve learned is that many of these influencers are not protecting their brands. This is astonishing because an influencer essentially is a brand.

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Intellectual Property Protection for Content Creators & Social Media Influencers

Kashishipr

When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. Content creators and social media influencers work sincerely to build their reputation for expertise in specific industries, products, and topics.

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Intellectual Property Rights for Social Media Influencers

IIPRD

A Social Media Influencer is someone who creates unique material that keeps people interested on multiple social media platforms, causing them to return for more high-quality information. A common issue among digital influencers is whether the content they generate is protected by intellectual property rights.

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IP rights for social media Influencers and content creators

IIPRD

Introduction What separates long-established print and electronic media from social media is that it comes along with a bunch of techniques for its usage. These are tools that shaped social media to be more significant than the long-established medias.

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Brand Owner Alert: New Social Media Platform Brings Opportunity and Potential Pitfalls

LexBlog IP

The new social media platform Threads was launched on July 5, 2023. As users rush to join the platform, brands should also prioritize claiming accounts in order to guarantee the availability of their choice names—and to prevent potential bad faith registrants. Threads names may therefore eventually have a wider reach.

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Navigating Brand Protection and Trademarks for Social Media Influencers

LexBlog IP

Navigating Brand Protection and Trademarks for Social Media Influencers. Building a brand or business as an influencer on social media is not easy. Not only are you tasked with building a successful, recognizable brand, you’re building yourself as the brand. Trademark Benefits.

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Global Brand Protection – How to Manage an Anti-Counterfeiting Program

IP Tech Blog

For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. In particular, if a product goes viral on any social media platform, it is very likely that counterfeiters will target it.

Branding 101