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Marketing and IPR

IP and Legal Filings

When used in a marketing context, the brand has two primary goals: first, to represent the company in public to create maximum awareness and recognition for the organization and its business proposition. Second, the brand is a basket that offers the promise to meet clients’ expectations for a certain quality of a product or service.

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Understanding the Role Intellectual Property Plays in Mergers and Acquisitions

Kashishipr

The term ‘ Intellectual Property (IP) ‘ basically refers to the creations of the human mind that are intangible in nature. IP, undoubtedly, has a vital role to play in establishing the worth of a company in the industry by carrying its innovation, product value, and brand value and safeguarding its brand name in the market.

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Africa IP highlights 2023: Trade marks

The IPKat

Stephen further stated that he was in the process of registering the word for advertising and media business with the aim of providing marketing, branding, and related services, there was a lot of interest in the possibility of registering such a term. Tinderet is an area in Kenya.

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Protection of Trademarks in Philippines

IP and Legal Filings

The Philippines has laws and policies that generally support a conducive intellectual property (IP) environment, but enforcement is irregular and inconsistent. Several considerations are important for effective management of intellectual property (IP) rights in the Philippines. Introduction. Image Source: iStock].

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The Interplay between Religious Sensitiveness and Trademark Law in India

IP and Legal Filings

Introduction A mark represents the institution or company to which it belongs and serves as a means of differentiating goods or services among individuals. Marks can be of various types i.e., word marks, service marks, logos, symbols, series marks, etc [1]. In Freudenberg Gala Household Ltd v.

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Difference Between Trademark And Design Registration In India

IP and Legal Filings

The dominance of Intellectual Property Rights in today’s modern society is to protect their products and organization’s reputation and goodwill, as well as ensure that if a case of violation takes place, they do not suffer considerably huge damage. This blog states the key differences between the two which may help you to do the same.

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Trademark Glossary of Terms

Corsearch

Who is a trademark applicant? Anyone who applies for a registered trademark. A trademark must be distinctive enough to avoid likelihood of confusion to make it registerable, but distinctiveness is not necessarily constant. European Union Intellectual Property Office. must use a local representative.