article thumbnail

Marketing and IPR

IP and Legal Filings

When used in a marketing context, the brand has two primary goals: first, to represent the company in public to create maximum awareness and recognition for the organization and its business proposition. Second, the brand is a basket that offers the promise to meet clients’ expectations for a certain quality of a product or service.

article thumbnail

Understanding the Role Intellectual Property Plays in Mergers and Acquisitions

Kashishipr

The term ‘ Intellectual Property (IP) ‘ basically refers to the creations of the human mind that are intangible in nature. IP, undoubtedly, has a vital role to play in establishing the worth of a company in the industry by carrying its innovation, product value, and brand value and safeguarding its brand name in the market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Call for Nominations for IPLAC Creator of the Year

Chicago IP

The Intellectual Property Law Association of Chicago (IPLAC) Creator of the Year Committee is seeking nominations for its 2022 Creator of the Year Award. Trademark Law: A powerful branding program that combines a strong trademark or service mark and a memorable advertising and marketing campaign.

article thumbnail

Africa IP highlights 2023: Trade marks

The IPKat

Stephen further stated that he was in the process of registering the word for advertising and media business with the aim of providing marketing, branding, and related services, there was a lot of interest in the possibility of registering such a term. Should it not be the chant that may be copyright-protected as a musical work?]

IP 83
article thumbnail

Call for Nominations for IPLAC Creator of the Year

LexBlog IP

The Intellectual Property Law Association of Chicago (IPLAC) Creator of the Year Committee is seeking nominations for its 2022 Creator of the Year Award. Trademark Law: A powerful branding program that combines a strong trademark or service mark and a memorable advertising and marketing campaign.

article thumbnail

Protection of Trademarks in Philippines

IP and Legal Filings

The Philippines has laws and policies that generally support a conducive intellectual property (IP) environment, but enforcement is irregular and inconsistent. Several considerations are important for effective management of intellectual property (IP) rights in the Philippines. Introduction. Image Source: iStock].

article thumbnail

Print-on-Demand Services Face More Legal Woes–Canvasfish v. Pixels

Technology & Marketing Law Blog

In the ongoing legal battles over print-on-demand services, RedBubble and (more recently) Printify have sometimes achieved favorable results by disaggregating all of the functions and acting solely as a marketing agent for the disaggregated vendors. Amazon The post Print-on-Demand Services Face More Legal Woes–Canvasfish v.

Artwork 98