Olartemoure Blog

MAY 30, 2023

The Digital Markets Act is a groundbreaking law from the European Union that regulates the performance of large online platforms (designated as gatekeepers) in the digital economy to guarantee fair competition, which started applying on 2 May 2023. Being designated as a gatekeeper under the Digital Markets Act will bring some consequences.

Marketing 98

Marketing Marketing Designs Design 98

IP Law 360

FEBRUARY 15, 2024

Illinois-based marketing consulting firm Impossible X LLC has asked the U.S. Supreme Court to review a decision from a divided Ninth Circuit that revived plant-based burger maker Impossible Foods Inc.'s s trademark lawsuit against it.

Marketing 98

Marketing Marketing Trademark 98

JD Supra Law

MARCH 1, 2024

Thank you for reading the February 2024 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss the advertising rights of luxury resellers and important updates to the Warner Chappell Music v. Nealy copyright infringement suit.

Marketing 76

Marketing Marketing Music Copyright Infringement 76

JD Supra Law

APRIL 30, 2024

As the 2024 Paris Olympics draws near, many brands are eager for an opportunity to partner with Olympic athletes to enhance brand visibility and grow market share in competitive industries.

Branding 82

Branding Brands Branding Marketing 82

McKinsey Operations

APRIL 5, 2023

The business-as-usual approach to marketing is no longer sufficient. To succeed in modern marketing, professionals must develop broad skillsets and prioritize collaboration.

Marketing 102

Marketing Marketing Business Branding 102

IP Law 360

JANUARY 25, 2024

The former director of government sales for a major pharmaceutical company alleged in a retaliation lawsuit that he was fired for voicing concerns about the business illegally selling a drug to federal health care providers by marketing it for uses that aren't approved by regulators.

Marketing 98

Marketing Marketing Government Business 98

IPilogue

JANUARY 5, 2023

On November 29th, The Competition and Markets Authority (CMA) released its final report of its market study into music and music streaming. Moreover, competition between music streaming services and the digitization of the market improved consumer outcomes greatly, though creators still had concerns about their earnings from streaming.

Music 105

Music Marketing Marketing Reporting 105

JD Supra Law

FEBRUARY 1, 2024

Thank you for reading the January 2024 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss Dwayne "The Rock" Johnson's recent trademark acquisition and the importance of understanding those rights. In This Issue: - Wrestling with the Scope of Trademark Rights. By: Sterne, Kessler, Goldstein & Fox P.L.L.C.

Marketing 69

Marketing Marketing Trademark 69

TorrentFreak

OCTOBER 19, 2022

Earlier this month, several prominent copyright holder groups sent their annual “notorious markets” recommendations to the U.S. Government uses these documents as input for its yearly review of notorious piracy markets, which aims to provide an overview of threats to various copyright industries. Trade Representative (USTR).

Marketing 125

Marketing Marketing Copyright Technology 125

JD Supra Law

NOVEMBER 30, 2023

Thank you for reading the November 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss the USPTO's recently published alert reminding filers and practitioners of its Code of Conduct when working with the Office, and provide a fun update on the creative ways the NFL protects its trademark rights.

Marketing 82

Marketing Marketing Publishing Trademark 82

TorrentFreak

FEBRUARY 1, 2023

Every year, the Office of the United States Trade Representative ( USTR ) publishes a list of ‘notorious markets’ that facilitate online piracy and related intellectual property crimes. 2022 Notorious Markets Review Yesterday, the USTR published its 2022 Review of Notorious Markets.

Marketing 120

Marketing Marketing Social Media Reporting 120

McKinsey Operations

OCTOBER 13, 2022

Digital payment transactions are skyrocketing in emerging markets as innovations proliferate. Banks, fintechs, and telecom companies must quickly develop their strategy to compete for market share.

Marketing 134

Marketing Marketing 134

Erik K Pelton

MARCH 8, 2022

Far and away, the worst marketing mistake I ever made was paying money – several thousand dollars – to be on Forbes radio on airplanes more than a decade ago. was the worst marketing mistake I’ve ever made. The post The worst marketing mistake I ever made appeared first on Erik M Pelton & Associates, PLLC.

Marketing 113

Marketing Marketing Branding Brands 113

Kashishipr

JANUARY 19, 2022

The role that trademarks play in the marketing of a brand can help us unwind what commercial players and business houses should consider in the development of their brand marketing strategies to best incentivize their assets for better returns. How Does a Trademark Help in the Marketing of a Brand?

Marketing 105

Marketing Marketing Trademark Branding 105

JD Supra Law

APRIL 5, 2024

Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance.

Social Media 76

Social Media Branding Brands Branding 76

IP Law 360

APRIL 19, 2024

and two food distributors have asked a Texas federal judge to permanently dismiss their trademark infringement fight accusing the distributors of illegally selling so-called gray-market versions of Nescafe Clasico and Abuelita products, saying parties recently reached a settlement agreement. Nestle USA Inc.

Marketing 52

Marketing Marketing Trademark Settlement 52

JD Supra Law

APRIL 5, 2024

Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance.

Social Media 78

Social Media Branding Brands Branding 78

McKinsey Operations

APRIL 11, 2023

million new consumers entering the market are choosing among an average of 88 plans. This represents an outsize year for insurer and enrollment growth. More than 3.6

Marketing 102

Marketing Marketing 102

IP and Legal Filings

JUNE 14, 2023

When used in a marketing context, the brand has two primary goals: first, to represent the company in public to create maximum awareness and recognition for the organization and its business proposition. For a marketer, a brand is what represents the values of a company and aims to create awareness and trust.

Marketing 52

Marketing Marketing Intellectual Property Branding 52

JD Supra Law

APRIL 1, 2024

Welcome to the March 2024 issue of Sterne Kessler’s MarkIt to Market® newsletter.

Marketing 66

Marketing Marketing Social Media Branding 66

Kashishipr

FEBRUARY 9, 2022

In the present highly competitive business environment, understanding the market trends well is imperative for the development, and eventually, the success of a particular product or service. Market research helps come across the already existing inventions that may be similar to the applicant’s invention. .

Marketing 119

Marketing Marketing Inventor Invention 119

McKinsey Operations

FEBRUARY 21, 2023

The small-and-midsize-business market has huge potential, but it’s also highly competitive and fragmented. Tech providers must understand the unique, evolving needs and preferences of small companies.

Marketing 115

Marketing Marketing Business 115

JD Supra Law

DECEMBER 1, 2022

Thank you for reading the November 2022 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we address a precedential TTAB decision that presents interesting priority issues relating in particular to the effective date of cannabis applications, and share the open gTLD Sunrise period.

Marketing 102

Marketing Marketing Trademark 102

Velocity of Content

APRIL 6, 2022

CCC is proud to be recognized for our Velocity of Content blog and podcast in the “Branded Blog” and Branded Podcast” categories as part of PR Daily’s Content Marketing Awards. Additionally, the host of our Velocity of Content podcast, CCC’s Christopher Kenneally , was among six recipients of the “Content Marketer of the Year” honor.

Marketing 98

Marketing Marketing Blogging Branding 98

Olartemoure Blog

MARCH 31, 2022

It is a challenge for the institutional framework, enforcement agencies, and courts to effectively develop their missions, because, even with the current resources, some markets remain unexplored or wrongly understood. What is the approach of antitrust laws in these markets? In Colombia. You can take control of the litigation.

Marketing 98

Marketing Marketing Social Media Litigation 98

IP Law 360

APRIL 5, 2024

Abbott Laboratories told a New York federal judge Friday that the company has settled what remains of its trademark litigation campaign against makers of gray market diabetes test strips that has been going on since 2015.

Marketing 52

Marketing Marketing Litigation Trademark 52

Indiana Intellectual Property Law

APRIL 19, 2024

against Allen & Goel Marketing Company. The complaint alleges that Allen & Goel Marketing Company has infringed upon Fort Wayne Printing Company’s rights to the mark “FORT WAYNE.” It has invested resources in promoting its services under this mark, making it distinctive and valuable.

Marketing 40

Marketing Marketing Publishing Trademark 40

JD Supra Law

MARCH 28, 2024

Addressing an issue of first impression, the US Court of Appeals for the Second Circuit concluded that two medications that contain the same ingredients but are packaged in different forms constitute separate markets for purposes of assessing antitrust violations. Regeneron Pharm., Novartis Pharma AG, Case No. 22-0427 (2d Cir.

Marketing 66

Marketing Marketing 66

McKinsey Operations

MARCH 15, 2023

The time has come for healthcare providers to wake up to the modern consumer and start building the alignment, capabilities, and infrastructure to support next-gen marketing in healthcare.

Marketing 90

Marketing Marketing 90

TorrentFreak

FEBRUARY 18, 2022

In its yearly “Out-of-Cycle Review of Notorious Markets”, the United States Trade Representative (USTR) lists a few dozen websites said to be involved in piracy or counterfeiting. The music industry nominated several stream-rippers as notorious markets and FLVTO.biz, 2Conv.com, and MP3Juices.cc Music, Games, Books, and Science.

Marketing 131

Marketing Marketing Advertising Advertising 131

IP Law 360

MARCH 4, 2024

Legal case acquisition marketing company Tort Experts LLC has sued a former senior vice president of marketing in Colorado federal court for allegedly sharing screenshots of the company's internal systems, pricing and margins with competitors in violation of an employment agreement and federal law.

Marketing 52

Marketing Marketing Law 52

Erik K Pelton

JUNE 21, 2021

The following is a transcript of my video Bold Brands Are Like Bees to Pollinate Marketing. The post Bold Brands Are Like Bees to Pollinate Marketing appeared first on Erik M Pelton & Associates, PLLC.

Branding 130

Branding Brands Branding Marketing 130

JD Supra Law

OCTOBER 28, 2022

Thank you for reading the October 2022 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss an ongoing trademark suit involving a claim of irreparable harm, share the now open gTLD Sunrise periods, and feature analysis of Supreme Court copyright case Andy Warhol Foundation for the Visual Arts Inc.

Marketing 98

Marketing Marketing Art Trademark 98

McKinsey Operations

APRIL 25, 2023

The invasion of Ukraine has shocked the European energy market. Europe may need to intensify efforts to reduce gas demand to balance the market and ensure security of supply while avoiding price spikes.

Marketing 85

Marketing Marketing 85

JD Supra Law

MAY 5, 2023

It’s therefore no surprise that so many companies are interested in leveraging memes in marketing. If a picture is worth a thousand words, that makes a meme worth about 50 tweets. But as with all advertising, certain rules apply. One does not simply meme without knowing the law. By: Smart & Biggar

Advertising 97

Advertising Advertising Marketing Marketing 97

Velocity of Content

OCTOBER 23, 2023

Information industry veteran Ian Palmer was named CCC’s new Vice President of Marketing via press release today. Palmer, who most recently was Chief Sales and Marketing Officer at cloud-based software company PubHive, brings more than two decades of strategic marketing communications expertise to CCC.

Marketing 52

Marketing Marketing Intellectual Property Branding 52

JD Supra Law

SEPTEMBER 29, 2023

Thank you for reading the September 2023 issue of Sterne Kessler's MarkIt to Market® newsletter.

Marketing 86

Marketing Marketing Design Patent Designs 86