Herbert Smith Freehills advises joint global coordinators on UJU Holding's HK$800 million Hong Kong IPO 史密夫斐尔律师事务所作为联席全球协调人境外律师为优矩互动8亿港元IPO提供法律服务

Leading global law firm Herbert Smith Freehills has advised CMBC Securities Company Limited and Guotai Junan Securities (Hong Kong) Limited as joint global coordinators of online marketing solutions provider UJU Holding Limited (01948.HK)'s Main Board listing on the Stock Exchange of Hong Kong.

The IPO raised over HK$800 million (approximately US$103 million), and listed on 8 November 2021. Herbert Smith Freehills also advised on the prospectus drafting for this IPO.

"We are delighted to have worked with UJU Holding, a leading online marketing solutions provider, on its successful listing on the HKEX,” said Beijing partner Isaac Chen. "Primarily through short video, the company grows rapidly and goes public after four years of establishment."

In 2020, UJU Holding ranked the largest online marketing service provider in China in terms of gross billing generated from advertisements placed by general e-commerce platform advertisers on online short video platforms. The online short video marketing market in China increased from RMB30.2 billion in 2018 to RMB184.6 billion in 2020 at a CAGR of 147.3%, and is expected to further increase to RMB704.3 billion in 2025 at a CAGR of 30.7%.

"We have a strong track record of advising on these high-profile transactions for Chinese TMT companies, which maintain their momentum in Hong Kong listings," said Beijing partner Zhong Wang. "We congratulate the company on this new chapter, and look forward to its continued success."

This deal adds to the growing roster of Chinese TMT listings on the Hong Kong Stock Exchange on which the firm has advised in the past three years, including SaaS firm Duiba Group (01753.HK), AI-based mobile app developer and mobile advertising platform services provider Newborn Town Inc (09911.HK), online marketing solutions provider Netjoy Holdings Limited (02131.HK), and brand e-commerce retail and wholesale solutions provider UNQ Holdings Limited (02177.HK).

Isaac and Zhong jointly led the team advising the global joint coordinators, assisted by Hong Kong senior associate Sherry Lai, Beijing associates Sannie Xue, Kathy Zhang and Bryan Zhu, and legal assistants Yuanyuan Yin, Ted Zhang, Gallant Guo, Li Nan and Amber Guan in Beijing.

全球领先的律师事务所史密夫斐尔作为在线营销服务提供商优矩互动控股有限公司（01948.HK）联席全球协调人民银证券有限公司和国泰君安证券（香港）有限公司的境外律师，为其在香港联交所主板上市提供法律服务。

优矩互动在首次公开募股中融资超过8亿港元（约合1.03亿美元），于2021年11月8日开始在香港联交所交易。史密夫斐尔也为优矩互动上市撰写了招股书。

史密夫斐尔北京办公室合伙人陈敏（Isaac Chen）表示：“优矩互动是中国领先的在线营销服务提供商，我们非常荣幸为其在港交所上市提供助力。优矩互动聚焦短视频领域，成立四年即实现快速增长并成功上市。”

2020年，按一般电商平台广告主于线上短视频平台投放的广告所产生的总账单计，优矩互动为中国最大的线上营销服务提供商。中国在线短视频营销的市场规模由2018年的302亿元增至2020年的1846亿元，期间复合年增长率为147%，预计2025年将进一步增长至7043亿元，期间复合增长率为30.7%。

北京办公室合伙人王重（Zhong Wang）表示：“中国TMT公司正保持着在港上市的高涨势头，史密夫斐尔在为中国TMT企业就高规格交易提供法律服务方面保持着良好业绩。我们祝贺优矩互动开启新的篇章，并期待其取得更大成功。”

过去三年，史密夫斐尔为越来越多在香港联交所上市的中国TMT公司提供法律服务，其中包括SaaS公司兑吧集团（01753.HK）、基于人工智能的移动应用开发商和移动广告平台服务提供商赤子城科技（09911.HK）、在线营销解决方案提供商云想科技（02131.HK），以及品牌电子商务零售和批发解决方案提供商优趣汇（02177.HK）。

合伙人陈敏和王重率领律师团队为联席全球协调人提供法律服务。主要团队成员包括香港办公室黎翠芬（Senior Associate）、北京办公室薛姗姗（Associate）、张凯西（Associate）、朱步凡（Associate）、尹圆圆（Legal Assistant）、张刚（Legal Assistant）、郭力特（Legal Assistant）、李楠（Legal Assistant）和管欣（Legal Assistant）。