Kilpatrick Townsend’s Dan Englander moderated a recent panel at the International Trademark Association (INTA) Annual Meeting that addressed “Why Trademark Policy Matters to Brand Owners Large and Small.” The panelists discussed provisions concerning protection of trademarks and enforcement against counterfeit goods at the World Trade Organization on Trade-Related Aspects of Intellectual Property Rights. These agreement provisions set minimum standards for domestic laws that impact brand owners, small and large.