On May 2, 2022, Marc Lieberstein, a Brand Licensing and Franchising Partner at Kilpatrick Townsend moderated a panel at the International Trademark Association (INTA) 2022 Annual Meeting titled: “The Modern Innovative License: Creative Monetization Strategies for Your Brands.” Joining Marc on the panel were: Jessica Cardon, General Counsel, YMF Carpets, Inc.; Alan Kravetz, CEO, Full Sail IP Partners; Tom Lingard, Partner, Stevens & Bolton LLP; and Sanjana Sharma, Associate General Counsel, UL.