Wed.Feb 03, 2021

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A Trademark Guide to Super Bowl LV

Erik K Pelton

The Super Bowl is always exciting from a marketing and trademarks perspective. In this episode, Erik features some of the interesting brands, logos, and trademarks that will be on the field this weekend. The post A Trademark Guide to Super Bowl LV appeared first on Erik M Pelton & Associates, PLLC. The Super Bowl is always exciting from a marketing and trademarks perspective.

Trademark 100
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Taste, Smell, Sound, Touch, and Sight - Appealing to All Five Senses with Non-Traditional Trademarks

Canadian Intellectual Property Blog

Words and logo designs tend to steal the show when it comes to what many typically associate with the term “trademark”. What is often underrepresented is that trademarks can be used to interact with consumers beyond their two-dimensional, visual components. In June of 2019, the Canadian Trademarks Act was amended and now includes a slew of non-traditional trademarks, such as three-dimensional shapes, colours in abstract, moving images, modes of packaging goods, smells, tastes, sounds, positions,