Trademarks from a Marketing Perspective

Kashishipr

The role that trademarks play in the marketing of a brand can help us unwind what commercial players and business houses should consider in the development of their brand marketing strategies to best incentivize their assets for better returns.

MarkIt to Market® - December 2021

JD Supra Law

The December 2021 issue of Sterne Kessler's MarkIt to Market® newsletter discusses new enforcement tools courtesy of the Trademark Modernization Act; Pfizer's acquisition of Arena Pharmaceuticals; the latest developments in Canopy Growth's patent infringement suit against GW Pharmaceuticals; and the open gTLD Sunrise period.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

MarkIt to Market® - October 2021

JD Supra Law

The October 2021 issue of Sterne Kessler's MarkIt to Market® newsletter discusses a precedential TTAB decision regarding fraud; the DEA's proposal to increase production quotas for several schedule I controlled substances, including cannabis; and the open gTLD sunrise periods.

MarkIt to Market® - November 2021

JD Supra Law

The November 2021 issue of Sterne Kessler's MarkIt to Market® newsletter discusses the emergence of trademark filings for NFTs and a recent ITC patent infringement case regarding imported oil-vape cartridges.

MarkIt to Market® - September 2021

JD Supra Law

The September 2021 issue of Sterne Kessler's MarkIt to Market® newsletter discusses a recent non-precedential Trademark Trial and Appeal Board decision regarding intent-to-use applications covering CBD products currently illegal under federal law, and provides cannabis legislation updates.

MarkIt to Market® - August 2021

JD Supra Law

The August 2021 issue of Sterne Kessler's MarkIt to Market® newsletter discusses Monster Energy's history of trademark disputes in the context of enhancing brand strength, tips for shortening the pendency of trademark filings at the USPTO, recent cannabis extraction technology litigation, and the new gTLD open sunrise period.

Understanding your Market As An Illustrator

Art Law Journal

The post Understanding your Market As An Illustrator appeared first on Art Business Journal. Marketing social media portfolio marketThe first step in identifying where your work belongs to ask yourself is: What kind of work do I love? Who is my audience?

AI-powered patent pools open for business despite some market scepticism

IAM Magazine

Analysis Analysis: Market Patent PoolsTwo newly launched licensing platforms say the moment has arrived to deploy the rapidly developing technology, but not everyone is convinced.

Copyright in the Digital Single Market: a taster

WIPO Magazine

Eleonora Rosati, author of Copyright in the Digital Single Market, offers a taster of her article-by-article commentary of the the EU Digital Single Market Directive, which seeks to make EU copyright fit for the digital single market

MarkIt to Market® - December 2021: Watching the Pot™

JD Supra Law

An Early Christmas for Arena Pharmaceuticals - Hot on the heels of acquiring immuno-oncology company Trillium Therapeutics for about $2.22 billion last month, Pfizer was quickly seeking additional promising drug candidates to complement its development pipeline. This month, it inked a $6.7

MarkIt to Market® - December 2021: gTLD Sunrise Period Now Open

JD Supra Law

As first reported in our December 2013 newsletter, the first new generic top-level domains (gTLDs, the group of letters after the "dot" in a domain name) have launched their "Sunrise" registration periods.

MarkIt to Market® - December 2021: Watching the Pot™

JD Supra Law

Judge Albright Construes a Cannabinoid Extraction Patent - We have been monitoring the patent showdown between Canadian corporation Canopy Growth and its suit against UK-based specialty pharmaceutical company GW Pharmaceuticals before Judge Albright in the Western District of Texas.

Do trade secrets matter? It is not at all clear if you ask the stock market

The IPKat

What happens when trade secrets meet the stock market? But what if markets didn’t really care about IP? My co-author Professor Andy Vivian and I are trying to better understand IP’s role by analysing the market reaction to the theft of a company’s trade secrets.

MarkIt to Market® - July 2021

JD Supra Law

[co-author: Richa Patel, Summer Associate] The July 2021 issue of Sterne Kessler's MarkIt to Market® newsletter discusses fluid trademarks and the Cannabis Administration and Opportunity Act.

IAM Strategy 300 experts share deals market outlooks for 2022

IAM Magazine

News Market Developments Non-Practising EntitiesA 'bear trap' in China, ongoing US validity woes and big M&A opportunities around established brands and IP are among trends highlighted by practitioners.

Entire Market Value Rule Strikes Again in WDTX

JD Supra Law

On January 3, 2022, Magistrate Judge Susan Hightower granted a defendant’s motion to exclude an expert’s damages theory for violating the entire market value rule, reminding plaintiffs everywhere to use caution when applying the sales of an entire product as a royalty base.

Can Teaming IBM’s blockchain with Spangenberg’s IPwe Turn Patents Into a Trillion-Dollar Market?

IP Close Up

IBM and IPwe, believe that NFTs, Non-Fungible Tokens – one-of-a-kind limited digital editions – can transform stagnant patent monetization into a trillion dollar market.

A more robust internal licensing market would boost China’s IP development

IAM Magazine

Analysis Analysis: Market Market Developments Patents Strategy Technology Licensing Transactions ValuationSaturday Opinion: Recent signs point toward more patent licensing negotiations between Chinese tech companies. That’s good news for the country’s IP system.

Van Doren Lifestyle revisited: the reversal of the burden of proof due to market partitioning

The IPKat

Kat friend Jan Jacobi reports on a recent case where only the intrepid dare tread—-trade mark exhaustion and market partitioning. Some trade mark proprietors (contractually) restrict their distributors from selling to certain markets.

MarkIt to Market® - October 2021: gTLD Sunrise Periods Now Open

JD Supra Law

As first reported in our December 2013 newsletter, the first new generic top-level domains (gTLDs, the group of letters after the "dot" in a domain name) have launched their "Sunrise" registration periods.

IP could become a $100 billion premium market, says Aon CEO

IAM Magazine

Analysis Analysis: Market Finance Market Developments Transactions ValuationGreg Case has been bullish about the sector for a while and if he is right it could finally mean the birth of the asset class so many have been waiting for.

Bold Brands Are Like Bees to Pollinate Marketing

Erik K Pelton

The following is a transcript of my video Bold Brands Are Like Bees to Pollinate Marketing. The post Bold Brands Are Like Bees to Pollinate Marketing appeared first on Erik M Pelton & Associates, PLLC

MarkIt to Market® - August 2021: Watching the Pot™

JD Supra Law

Cannabis Extraction Technology Litigation Updates - We previously predicted that, as the cannabis patent landscape matures and the number of cannabis patents reaches a critical mass, litigation in this field will increase. By: Sterne, Kessler, Goldstein & Fox P.L.L.C.

Playing with Fire? Ambush marketing and the Olympic Games

JD Supra Law

The Tokyo 2020 Olympic Summer Games officially kick-off today. Taking place a year later than scheduled as a result of the pandemic, and amid no small amount of controversy, the Games will look a little different than previous years.

MarkIt to Market® - September 2021: gTLD Sunrise Period Now Open

JD Supra Law

As first reported in our December 2013 newsletter, the first new generic top-level domains (gTLDs, the group of letters after the "dot" in a domain name) have launched their "Sunrise" registration periods.

Illinois unfairness claims against opioid marketers continue

43(B)log

31, 2021) Chicago alleged unfair and deceptive misconduct in multiple defendants’ marketing, commercializing, and promoting their opioid products. There were a bunch of kinds of allegedly deceptive marketing related to misrepresentations and failures to disclose. City of Chicago v.

NFL, Fanatics Accused Of Monopolizing Amazon Market

IP Law 360

The NFL, its 32 teams and merchandise powerhouse Fanatics allegedly weaponized their licensing policy to "strangle the competition" on Amazon and drive up prices for consumers, according to a pair of putative federal class actions filed in California on Wednesday

Bold Brands Are Like Bees to Pollinate Marketing

Erik K Pelton

What does bee pollination have to do with marketing? In this episode, Erik explains this analogy and details you should consider to better pollinate your brand and marketing initiatives. The post Bold Brands Are Like Bees to Pollinate Marketing appeared first on Erik M Pelton & Associates, PLLC. What does bee pollination have to do with marketing?

Carbon Market Mechanisms and COP26

Herbert Smith Freehills

In particular, Article 6 contains three carbon pricing mechanisms, two of which are market-based (see below). An international carbon market. The Paris Agreement does not provide any details regarding the proposed form or operation of such a carbon market. Overview.

Influencer & Celebrity Marketing: How influencers, brands, marketing agencies and talent agents get it wrong.

Traverse Legal Blog

There is an increasing number of brands, talent agencies, and influencers looking to leverage influencer marketing. Celebrities, Influencers, Talent Agents, Marketing Agencies & Brands. We represent agencies, marketing agencies trying to line up influencer campaigns for their clients, for brands. What permission am I receiving when I enter into a contract with an influencer to participate in an influencer marketing campaign? I enjoy the influencer-marketing space.

AI-powered patent pools open for business despite some market scepticism

IAM Magazine

Analysis Analysis: Market Patent PoolsTwo newly launched licensing platforms say the moment has arrived to deploy the rapidly developing technology, but not everyone is convinced.

New wave of fitness-related patent litigation driven by booming market and brand concerns

IAM Magazine

Analysis Analysis: Legal Analysis: Market Research Designs Litigation PatentsRecent lawsuits involving Nike, Peloton, lululemon and others suggest an explosion in consumer demand for high-tech workout gear is leading to IP conflict.

New wave of fitness-related patent litigation driven by booming market and brand concerns

IAM Magazine

Analysis Analysis: Legal Analysis: Market Designs Litigation PatentsRecent lawsuits involving Nike, Peloton, lululemon and others suggest an explosion in consumer demand for high-tech workout gear is leading to IP conflict.

MarkIt to Market® - November 2021: Watching the Pot™

JD Supra Law

ITC to Determine if Importing of Oil-Vape Cartridges to Go Up in Smoke - The ITC recently initiated an investigation into whether 38 manufacturers' imports of oil-vape cartridges used to smoke cannabis and THC infringe a series of utility and design patents held by Shenzhen Smoore Technology Limited.

Patent Licensing is a Risky Business: Let the Market Strike the Balance

IP Watchdog

Patent licensing and technology transfer is a cornerstone of modern economies, where the efficiencies of collaboration and division of labor do not require firms to be vertically integrated.

FTC Releases Guidance on Negative Option Marketing

LexBlog IP

The Federal Trade Commission released a new enforcement policy statement on October 28, 2021, targeting the practice known as “Negative Option Marketing.”

disparagement campaign in niche jewelry market could violate Lanham Act

43(B)log

Goldsein also sent marketing materials incorporating RCI images to various vendors, including in a PowerPoint presentation. The court noted, that, “[o]n the one hand, the global market for fine jewelry is perhaps enormous.” Roberto Coin, Inc. Goldstein, No.

Practical IP considerations for SMEs on their journey to market

WIPO Magazine

Audrey Yap, President of Licensing Executive International outlines why it is important for SMEs to embrace intellectual property

MarkIt to Market® - July 2021: Watching the Pot™

JD Supra Law

In the June 2021 issue of MarkIt to Market®, Watching the PotTM featured a cannabis-themed crossword puzzle. Here we provide the "Cannandrum: Can You 'Hash' It Out?" answer key. We hope you enjoyed solving this puzzle! By: Sterne, Kessler, Goldstein & Fox P.L.L.C.

When Doors Close, A Market Grows: Museums, COVID-19, and Cultural Digitisation

IPilogue

Photo by Ståle Grut ( Unsplash ). Claire Wortsman is an IPilogue Senior Editor and a 2L JD Candidate at Osgoode Hall Law School. As Toronto museums close their doors once again, their only option to stay “open” is to turn towards the digital.

FTC Issues Notice of Penalty Offenses for Endorsement and Testimonial Marketing

JD Supra Law

The 2021 trends that shaped the IP market in five major industries

IAM Magazine

Analysis Analysis: Market Blog News FRAND Frand/SEPS Patents SEPs Trade SecretsIn-house experts highlight the year’s most important patent developments in auto, life sciences, software, semiconductors and telecoms.

The 2021 trends that shaped the IP market in five major industries

IAM Magazine

Analysis Analysis: Market Blog News FRAND Frand/SEPS Patents SEPs Trade SecretsIn-house experts highlight the year’s most important patent developments in auto, life sciences, software, semiconductors and telecoms.