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3 Count: Fish Market

Plagiarism Today

The post 3 Count: Fish Market appeared first on Plagiarism Today. Bad Bunny seeks dismissal of Reggaeton lawsuit, Live PD lawsuit moves forward and Nintendo Switch piracy Subreddit shuttered.

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What is influencer marketing?

McKinsey Operations

Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services.

Marketing 144
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3 Count: Notorious Markets 2022

Plagiarism Today

First off today, Chris Cooke at Complete Music Update reports that the United States Trade Representative has released its annual list of “notorious markets” that identifies countries that, according to it, are failing to take adequate action to prevent copyright and other kinds of intellectual property infringement.

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The digital markets act

Olartemoure Blog

The Digital Markets Act is a groundbreaking law from the European Union that regulates the performance of large online platforms (designated as gatekeepers) in the digital economy to guarantee fair competition, which started applying on 2 May 2023. Being designated as a gatekeeper under the Digital Markets Act will bring some consequences.

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Modern marketing: Six capabilities for multidisciplinary teams

McKinsey Operations

The business-as-usual approach to marketing is no longer sufficient. To succeed in modern marketing, professionals must develop broad skillsets and prioritize collaboration.

Marketing 102
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Marketing and IPR

IP and Legal Filings

When used in a marketing context, the brand has two primary goals: first, to represent the company in public to create maximum awareness and recognition for the organization and its business proposition. For a marketer, a brand is what represents the values of a company and aims to create awareness and trust.

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Regulating Influencer Marketing: A Comparative Analysis of Laws Across the World

JD Supra Law

In today’s digital era where social media is at the core of all business, influencers have emerged as pivotal players in the world of marketing, wielding significant influence over their followers and the brands they represent.

Law 79