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Advertising Highs & Lows

Above the Fold

certainly had a disparate week in the world of advertising, with the high of sponsoring the AFC and NFC championship games and the low of an order finding that it had engaged in deceptive advertising. Intuit, Inc.

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Advertising Highs & Lows

LexBlog IP

certainly had a disparate week in the world of advertising, with the high of sponsoring the AFC and NFC championship games and the low of an order finding that it had engaged in deceptive advertising. Intuit, Inc.

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ex-employee's Glassdoor post wasn't commercial advertising or promotion

43(B)log

21, 2024) ECRI and its CEO sued Ferens, a former ECRI employee, for various things including defamation, IIED, violations of trade secret law, and Lanham Act false advertising. The Glassdoor review was not “commercial advertising or promotion.” This was the only conduct relevant to the Lanham Act claim.

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misrepresentation to Amazon isn't "commercial advertising or promotion"

43(B)log

12, 2024) This default judgment actually analyzes the false advertising claims, which is why I note it. However, the false advertising claims by Amazon failed, because Amazon didn’t allege that defendants made false statements in commercial advertisements for the purpose of influencing consumers or that Amazon was in competition with Wong.

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The Briefing: Beyond the Hashtag – FTC Revises Guidelines for Endorsement Use in Advertising

The IP Law Blog

The FTC recently made changes to its guide concerning the use of endorsements and testimonials in advertising. Scott Hervey and Jessica Marlow discuss these changes and their expected impact on the influencer marketing industry in this episode of The Briefing.

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Advertising on Pirate Sites Outlawed in Ukraine Under New Law

TorrentFreak

Reforming media legislation is just part of Ukraine’s path to EU membership and during the summer, President Volodymyr Zelenskyy signed new legislation to update Ukraine’s advertising environment to standards required by the EU. Law of Ukraine No. From: TF , for the latest news on copyright battles, piracy and more.

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Rules for medicinal products advertising

Olartemoure Blog

Resolution 1896 of 2023, contains regulations on non-promotional information, promotion, marketing, and advertising of medicinal products. Advertising and promotion of OTC medicines must be notified to INVIMA prior to launch and will be subject to market surveillance (prior authorization is no longer required).