Traverse Legal Blog

MARCH 21, 2025

They drive down your prices, confuse customers, and can seriously damage a brand’s reputation. With the right legal protections and smart strategies, you can keep control of your brand, protect your pricing, and ensure customers get exactly what they paid for. Your return on investment from vigorous brand enforcement is real.

Brands 52

Brands Branding Branding Marketing 52

Erik K Pelton

NOVEMBER 19, 2024

The following is an edited transcript of Chapter 21 of my book video Building a Bold Brand: Small Business Concerns Small businesses are just as capable of creating and building great brands as big businesses are. All a business really needs is some creativity and wit so that it can begin building a bold brand via a great name.

Business 130

Business Trademark Social Media Brands 130

Erik K Pelton

DECEMBER 3, 2024

Food trucks have a heightened need to proper trademark protection: The industry is booming and growing rapidly, with lots of new brand names being developed every month. Therefore, without USPTO registration, a food truck brand is only protected in the local geographic area where it operates and not anywhere else in the U.S.

Social Media 130

Social Media Trademark Brands Branding 130

IP and Legal Filings

DECEMBER 16, 2024

The fashion industry sector extends beyond simple trademarks, such as logos or brand names, but rather includes characteristics, including colour palettes, product forms, or even the structure of physical store spaces. In an aesthetic-driven industry, these marks are very important for differentiating one brand from another.

Brands 98

Brands Branding Branding Designs 98

Corsearch

MARCH 19, 2025

With Gen Zs growing influence on global eCommerce, their attitudes toward counterfeiting present both a challenge and an opportunity for brands. In his previous role as Head of Digital IP Enforcement for Tommy Hilfiger , Alastair lead the global strategic operations for brand protection, encompassing both online and offline actions.

Brands 52

Brands Branding Branding Social Media 52

Erik K Pelton

OCTOBER 15, 2024

The following is an edited transcript of Chapter 16 of my book video Building a Bold Brand: Monitoring for Infringers To maintain protection of a brand or a trademark, the owner must guard against unauthorized use or infringement. Here are five excellent—and free!—resources

Trademark 130

Trademark Social Media Brands Branding 130

Corsearch

DECEMBER 10, 2024

These strategies are reshaping consumer perceptions of counterfeit goods and creating significant challenges for brand owners. This blog explores the threat of counterfeit hauls and livestreams, as first detailed in our Brand Protection: The Social Media Threat eBook.

Brands 52

Brands Branding Branding Social Media 52

Erik K Pelton

OCTOBER 22, 2024

The following is an edited transcript of Chapter 17 of my book video Building a Bold Brand: Enforcement vs. Others An important tool to keep a brand strong and legally protected is to deal with infringement situations when they arise, whether you are the accuser or the alleged infringer. Then, talk to an informed attorney.

Cease and Desist 130

Cease and Desist Trademark Brands Branding 130

Erik K Pelton

SEPTEMBER 24, 2024

The following is an edited transcript of Chapter 13 of my book video Building a Bold Brand: Beware of Scams Few things I have written about over the years have garnered more attention than my coverage of worthless scams that prey upon trademark owners. For more, visit www.istthisatrademarkscam.com.

Brands 130

Brands Branding Branding Intellectual Property 130

TorrentFreak

DECEMBER 17, 2024

Soap2Day is a popular pirate ‘brand’ that’s often used to lure visitors. Soap2Day Judgment With the initial goal already achieved, one might assume that the plaintiffs were satisfied, but that certainly wasn’t the case. While the main Soap2Day threat was gone, sites using the same name remained active.

Brands 56

Brands Branding Branding Copyright Infringement 56

Nelligan Law

FEBRUARY 21, 2025

The latest batch of potential NXT stars features names that sound like they could belong to action movie protagonists, luxury cologne brands, or the cast of a high-budget Netflix drama. Osiris Griffin feels like an ancient warrioror maybe a sneaker brand. Haze Jameson could be a whiskey label or a rebellious high-flyer.

Brands 52

Brands Branding Branding Business 52

IP and Legal Filings

NOVEMBER 12, 2024

Introduction Registration of a trademark is an important step toward building a brand on solid ground. Today, in a competitive marketplace, the difference between a successful strategy for the long-run has to do with brand identity. That should represent your brand and not explain it.

Trademark 97

Trademark Brands Branding Branding 97

IP Law 360

APRIL 23, 2025

A former Olympian and broadcaster who created a platform centered around women over 50 alleged in New Jersey federal court on Tuesday that QVC strung her along with the opportunity to partner and develop the platform into a lifestyle brand for the company, only to steal the idea without payment.

Brands 97

Brands Branding Branding 97

Erik K Pelton

APRIL 30, 2024

Inspired by a clever license plate, Erik shares tips on the benefits of planning ahead when it comes to protecting your brand. Inspired by a clever license plate, Erik shares tips on the benefits of planning ahead when it comes to protecting your brand. The post Plan Ahead appeared first on Erik M Pelton & Associates, PLLC.

Brands 261

Brands Branding Branding Licensing 261

JD Supra Law

JANUARY 23, 2025

A longstanding Australian brand, UGG Since 1974, is fighting for the right to use its UGG trademark for footwear in the United States.

Trademark 114

Trademark Business Brands Branding 114

JD Supra Law

NOVEMBER 18, 2024

On 13 November 2024 the UK Supreme Court handed down its decision in the case of SkyKick UK Ltd and Sky Ltd (full decision here).

Brands 66

Brands Branding Branding 66

Indiana Intellectual Property Law

NOVEMBER 22, 2024

According to the complaint, Atlas Van Lines was founded in 1948 and has become a globally recognized brand, with over 430 independent agencies and partners in 140 countries. They own trademarks related to “Atlas,” which have been heavily promoted through advertising, online presence, and community engagement.

Brands 52

Brands Branding Branding Trademark 52

JD Supra Law

MARCH 18, 2025

A recent precedential decision enlarges the protection for foreign trademark owners. Plumrose Holding Ltd. USA Ham LLC, Opposition No. 91272970 (January 17, 2025).

Brands 66

Brands Branding Branding Copying 66

Indiana Intellectual Property Law

JANUARY 6, 2025

Delta Faucet Company , a prominent manufacturer of kitchen and bathroom fixtures, alleges that Justin and Andrew Bundrick engaged in unauthorized sales of Delta-branded products via Amazon storefronts SummitMerch (previously BunjiSolutions) and A.B.Sales . Continue reading

Cease and Desist 52

Cease and Desist Brands Branding Branding 52

Erik K Pelton

FEBRUARY 6, 2025

February 6, 2025 Erik M Pelton & Associates, PLLC (EMP&A), a leading trademark law firm dedicated to protecting brands, is proud to announce the successful registration of U.S. As technology continues to reshape the legal industry, EMP&A remains at the forefront of integrating innovation with legal expertise.

Trademark 147

Trademark Patent Registration Trademark Law 147

Erik K Pelton

DECEMBER 30, 2024

To all the clients along the way who have entrusted their brands to me, I am forever in gratitude. To help protect your brands as you build and grow your businesses gives me joy and pride every day. Our team has grown as well! And our clients have received more than 4,500 USPTO registration certificates.

Trademark 130

Trademark Registering Trademarks Brands Branding 130

IP Watchdog

DECEMBER 10, 2024

During our conversation we begin by briefly talking about patent strategy, but then move quickly to brand protection, trademarks, trade dress and effectively working with customs agencies around the world. This week my conversation is with Leo White, who is Chief IP Counsel and Associate General Counsel for The Duracell Company.

Trademark 98

Trademark Brands Branding Branding 98

Erik K Pelton

MARCH 4, 2025

There are so many ways one can use their brand’s trademark. The following is an edited transcript of my video 25 Ways to Use Your Trademark.

Trademark 130

Trademark Social Media Editing Registration 130

Erik K Pelton

FEBRUARY 4, 2025

The vast majority are brand names, logo, and slogans. Another example is iPhone, the name iPhone, and the Apple name and logo are well-known registered trademarks protecting the brand for the phone and the manufacturer. Trademarks get registered with the USPTO.

Trademark 130

Trademark Copyright Intellectual Property Patent 130

Erik K Pelton

DECEMBER 19, 2022

I’ve seen firsthand the power of protecting a restaurant brand. And they should, because a restaurant name is valuable just like any other brand name. It’s an investment of protecting the future, of enhancing the value of the brand and of the business. Most restaurants do not have registered trademarks.

Registration 299

Registration Trademark Social Media Brands 299

Erik K Pelton

APRIL 23, 2024

Erik shares 25 tips to consider when brainstorming brand names in this episode of our 25 series. Erik shares 25 tips to consider when brainstorming brand names in this episode of our 25 series. The post 25 Tips When Brainstorming a New Name appeared first on Erik M Pelton & Associates, PLLC.

Brands 227

Brands Branding Branding 227

Erik K Pelton

JANUARY 7, 2025

Erik shares 3 reasons why this is valuable for your brand in this episode. Erik shares 3 reasons why this is valuable for your brand in this episode. Learn more about monitoring at [link] The post 3 Reasons for a Trademark Watch Service appeared first on Erik M Pelton & Associates, PLLC. Why monitor your registered trademark?

Trademark 130

Trademark Registering Trademarks Brands Branding 130

Erik K Pelton

FEBRUARY 11, 2025

Pelton & Associates (EMP&A) is a boutique firm focusing on intellectual property protection for businesses and brands, including trademark and copyright applications, trademark disputes, matters with the Trademark Trial and Appeal Board, trademark clearance searches, and other matters.

Intellectual Property 189

Intellectual Property Intellectual Property Law Trademark Registration 189

Erik K Pelton

APRIL 11, 2024

We recognize that business owners have a choice when it comes to protecting their brand and who they hire to work with them. We stack up differently against most others in the field of trademarks.

Trademark 263

Trademark Brands Branding Branding 263

IP and Legal Filings

DECEMBER 3, 2024

This blog will examine the features, benefits, effective functioning, and strategies on how best to use the Madrid Protocol to protect the brand globally. In this global competitive arena where brands translates into great value, the Madrid Protocol becomes an irresistible instrument for intellectual property management.

Registration 97

Registration Trademark Intellectual Property Brands 97

JD Supra Law

JANUARY 10, 2025

In Actavis, the Court held that certain types of so-called reverse paymentspatent litigation settlement payments from brand pharmaceutical manufacturers to generic companies challenging the brands patentmight "sometimes" violate the antitrust laws. Actavis, Inc. Originally published in the ABA Antitrust Law Journal.

Settlement 68

Settlement Journalism Brands Branding 68

JD Supra Law

JANUARY 6, 2025

Since 2021, NIL deals have allowed student athletes to earn money and work with brands while in school, but they require brands to undertake additional steps above and beyond those required when working with a celebrity or influencer who is not a student athlete. By: Venable LLP

Business 71

Business Brands Branding Branding 71

Erik K Pelton

FEBRUARY 13, 2025

A lot of people don’t realize that the LLC or corporation name doesn’t have to match what the overall business or brand name is. That gives you some layer of legal protectionmay not be completebut a layer is better than none. Obtain insurance.

Business 130

Business Social Media Editing Brands 130

Plagiarism Today

APRIL 11, 2022

Earlier this month, the ecommerce site Etsy announced that they are launching a new intellectual property portal that they hope will make it easier for brands, creators and other rightsholders to report listings that are infringing on their rights. Users login with their Etsy account and then first register their brand.

IP 264

IP Intellectual Property Reporting Brands 264

Intepat

APRIL 25, 2025

The growing reliance on NFTs necessitates careful evaluation of their implications, not just for creators and brands, but also for consumers and regulators navigating this uncharted territory. The Intersection of Fashion and NFTs The fashion industrys adoption of NFTs has transformed how brands and creators interact with consumers.

IP 52

IP Brands Branding Branding 52

The TTABlog

FEBRUARY 24, 2025

Rather, Baron merely purchased the TAKDIS-branded goods from third-party suppliers. There was no dispute that the goods bearing the TAKDIS mark were not manufactured by Applicant Baron or otherwise sold pursuant to any agreement with or permission from the manufacturer.

Brands 45

Brands Branding Branding Ownership 45

Corsearch

JANUARY 31, 2025

For many brands, the holiday season brings a surge of infringements on across marketplaces and social media. To keep up with this increased seasonal activity, its critical that brand protection strategies are both flexible and targeted to priority platforms.

Social Media 59

Social Media Brands Branding Branding 59