Should Lawyers Offer A Brand Creation Service?

azrights

Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. .

Malice branding

Likelihood of Confusion

This post consists of one tweet about branding, the social moment, corporate ethics and all the things, by someone else. The post Malice branding appeared first on LIKELIHOOD OF CONFUSION™. Brand Management and Branding BLM Michael Malice

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Protecting a Law Firm Brand

Erik K Pelton

Law firms have brands and trademarks too! Erik explains how law firms can protect their firm name and other branding elements, and shares some of the reasons they benefit from trademark registration. Law firms have brands and trademarks too!

Sign the Prenup: What Brands Can Learn From the Kanye West/Adidas IP Breakup

IP Watchdog

Brand collaborations with celebrities, influencers or other brands are much like marriages, but brand collaborations are even more unlikely to last.

Examples of Great Branding

Erik K Pelton

What branding lessons can be gleaned from other successes? In this episode, Erik shares several great examples of such branding lessons and how they might help boost your branding. The post Examples of Great Branding appeared first on Erik M Pelton & Associates, PLLC.

Brand Protection Cheat Sheet

Erik K Pelton

The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand.

Trademarks And Branding

Intepat

A business’s trademark is not just its marker but also a representation of its goodwill and its way to ensure that an average purchaser does not confuse it with a different brand. The post Trademarks And Branding appeared first on Intepat IP. Trademark Branding

“We cannot allow our brand to be abused”

Likelihood of Confusion

Originally posted on November 13, 2008: “We cannot allow our brand to be abused.” ” What “brand” is that? brand. The post “We cannot allow our brand to be abused” appeared first on LIKELIHOOD OF CONFUSION™. Brand Management and Branding Copyright Law Fair Use Presidential Iconography Right of PublicityThe Rev. Dr. Martin Luther King, Jr. The greed of the.

Protecting Brand Identifiers – What We Can Learn from Jenni Romaniuk

azrights

Jenni Romaniuk, in her book, Building Distinctive Brand Assets researched the extent to which various types of brand assets can substitute for the brand name once a brand becomes sufficiently well-known. Brands all start out unknown, using unknown brand elements.

Brand Protection Cheat Sheet

Erik K Pelton

Erik’s new cheat sheet lists the key steps a new brand should take to get started on a strong legal trademark foundation. The post Brand Protection Cheat Sheet appeared first on Erik M Pelton & Associates, PLLC.

5 Tips for Brands Launching NFT Projects

Traverse Legal Blog

In this video, Blockchain attorney Enrico Schaefer identifies key legal issues every brand, marketing agency, or project point person needs to be thinking about before launching an NFT project for a company. Are major brands are dropping NFTs? What big brand names are dropping NFTs?

Branding – Uniqueness and Fame

azrights

There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. Branding is in a State of Flux.

A better way to build a brand: The community flywheel

McKinsey Public & Social Sector Insights

Today’s fastest-growing brands participate in digital communities to earn engagement and loyalty—and do so with high returns and low risk by harnessing agile test and learn. Growth, Marketing & Sales Insights Branding & brand strategy Customer experience & loyalty Marketing strategy

Best of 2012: When brands let us down

Likelihood of Confusion

This was–I thought–my kind of blog post: a guest post on Duets Blog by graphic designer Ellie Drotning: When I hear a well-known brand has. The post Best of 2012: When brands let us down appeared first on LIKELIHOOD OF CONFUSION™. Originally posted on February 21, 2012.

Brand Identifiers are Key to Managing Competition

azrights

The brand name and codes play an important role in the management of competition. Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. For small new brands, litigation is often not possible.

Branding Lessons from Formula1

Erik K Pelton

Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race. The post Branding Lessons from Formula1 appeared first on Erik M Pelton & Associates, PLLC. Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race. Podcast Series: Tricks of the TRADE(MARK

Guest post: Not So Cheerful About Varsity Brands

Likelihood of Confusion

Varsity Brands, Inc, et al. The post Guest post: Not So Cheerful About Varsity Brands appeared first on LIKELIHOOD OF CONFUSION™. Fashion Law Art Law Copyright Marc Whipple Star Athletica Varsity Brands

My brand of humor – No. 3 – John Mulaney

Likelihood of Confusion

This short excerpt from a routine by John Mulaney focuses on killing one brand. The post My brand of humor – No. My Brand of Comedy Delta Airlines John MulaneyBut it’s one that a lot of people hate, so we’re talking leverage here. Originally posted.

What is a brand made of?

Erik K Pelton

A “brand” is the sum total of a number of things that go to the heart of a business’ relationship with its customers and within the marketplace of competitors: For more about Building a Bold Brand , see my book ! The post What is a brand made of?

Nation branding: beyond a cosmetic symbol

WIPO Magazine

Argentinian IP specialist, Patricio Murphy explores the challenges of “branding” a country. He outlines the various indices developed to assess a country’s brand value and the importance of protecting the sign or graphical representation of a nation’s brand

Is Your Brand Seaworthy?

Erik K Pelton

The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. The post Is Your Brand Seaworthy?

How To Brand Using Trademarks Strategically

azrights

Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. The Meaning of Brand. The best way I’ve found to explain brands is by contrasting them to their unbranded commodity counterparts.

Introducing: the Building a Bold Bold Brand Wheel

Erik K Pelton

The are 8 mail types of word tools for creating bold brand names. See my new visual below to lean about the meaning tricks, sound tricks, and combination tricks to help make bold brands. You can read more details about all of these in the Building a Bold Brand book at Amazon.

Innovative Visualization of Leading Brands is a Clear Path to Distinguishing their Relative Value

IP Close Up

The world’s most iconic brands can be a moving target, changing subtly in value from year to year and industry to industry. Measuring their performance Continue reading.

Tips when Brainstorming New Business and Brand Names

Erik K Pelton

The following is an edited transcript of my video Tips for Brainstorming New Business and Brand Names. Think about ones that might help resonate a message about your business and about your brand, and what you’re trying to convey to the consumer.

Let’s brand together and make a BRANDED COMMUNITY!

Likelihood of Confusion

Another one: A blogger on ZDNet had a post about “enterprise communities” where the phrase “branded community” was used. The post Let’s brand together and make a BRANDED COMMUNITY!

Ninth Circuit: Commercial Brand Names Can Be Expressive Speech

IP Tech Blog

Punchbowl argued, as a threshold matter, that the Rogers analysis had no application because First Amendment protections do “not extend to ‘the brand name of [a] commercial enterprise.’” In Punchbowl, Inc.

Is Your Brand Protection Strategy Defamation-Proof?

IP Watchdog

Copyright Courts Guest Contributors IP News IPWatchdog Articles Litigation Trademark brand protection copyright defamation Guest Contributor intellectual property Internet litigation platforms publishing Social Media trademark

Value of Top Global Brands Up 42% with TechCos Leading the Way; Patents Play an Unsung Role

IP Close Up

The value of the top global brands, which are largely comprised of technology companies, grew at an astonishing 42% since 2020. With global technology brands Continue reading.

Is your brand seaworthy?

Erik K Pelton

On a recent trip to the Atlantic Ocean, I was struck by this metaphor – a brand also needs several key features to be “seaworthy” and withstand the uncertainties and dangers that lie ahead. Proper use over time propels the brand, like the sails of a boat.

Intellectual Property – The Key To A Successful Brand

azrights

Introducing Brand Tuned. To give businesses the best start in life when it comes to developing a new brand, it is essential that intellectual advice is taken during branding projects so the brand can stand, be distinctive, and use protected IP to remain unique.

The Role of Brand Names in Business

azrights

The post The Role of Brand Names in Business appeared first on Azrights. Understanding the legal rules around names is important because they’re the single most valuable intellectual property asset a successful business builds. ? ? ? ? ? ? ? ? ?.

Is your brand seaworthy?

Erik K Pelton

Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm. The post Is your brand seaworthy? Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm.

“Yes We Brand!”

Likelihood of Confusion

The post “Yes We Brand!” Bloomberg News reports that “my generation”‘s President is every bit as thoroughly modern as you’d expect. In other words, no unauthorized drawing down of his icon-equity will be permitted: White.

7 Keys to Branding Success

Erik K Pelton

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?”

Building a Bold Brand Wheel: 8 Types of Bold Brand Names

Erik K Pelton

The following is an edited transcript of my video Building a Bold Brand Wheel: 8 Types of Bold Brand Names. And I have talked a lot about bold brand names, and how to build them, and the different types of literary tools that can be used to create bold brand names.

Protecting brands and trademarks on the internet

Biswajit Sarkar Copyright Blog

The growth of internet and internet related facilities have made brands shift a major part of their business online, some generating the entirety of their income through online sales. In this blog, we will see brands and trademarks on the internet and how to protect them from infringement.

How to Water Your Brand for Growth

Erik K Pelton

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999.

7 keys to branding success

Erik K Pelton

Here are what I believe are The Keys to Branding Success: S start thinking about brand protection from the outset. The post 7 keys to branding success appeared first on Erik M Pelton & Associates, PLLC

What’s in a Pose? When it Comes to Brand Protection, Quite a Lot

IP Watchdog

Business Guest Contributors IP News IPWatchdog Articles Trademark brand protection Guest Contributor intellectual property trademark trademarks Usain BoltUsain Bolt filed a recent U.S. trademark application depicting his widely recognized victory pose.