Expert insights. Personalized for you.
Introducing Brand Tuned. To give businesses the best start in life when it comes to developing a new brand, it is essential that intellectual advice is taken during branding projects so the brand can stand, be distinctive, and use protected IP to remain unique. MORE
The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. The post Is Your Brand Seaworthy? MORE
The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. For those of you who sell online, you’ve probably heard of the Amazon Brand Registry. If you want to connect and talk about how it affects your brand, reach out to me at erikpelton.com. MORE
In today’s ever-expanding e-commerce environment, online brand protection and enforcement has become a necessary undertaking of paramount importance for brand owners in efforts to combat the illicit trade of counterfeit and infringing products. MORE
A “brand” is the sum total of a number of things that go to the heart of a business’ relationship with its customers and within the marketplace of competitors: For more about Building a Bold Brand , see my book ! The post What is a brand made of? MORE
Dogs might be man’s best friend, but trademark protection is a brand’s best friend. Here are some fun canine themed trademarks we’ve helped protect: The post Trademark protection is a brand’s best friend appeared first on Erik M Pelton & Associates, PLLC MORE
Tricks of the trade(mark)® is my podcast on branding and trademark topics. The post Anatomy of a podcast brand: Trick of the trade(mark) appeared first on Erik M Pelton & Associates, PLLC You can listen to episodes (be sure to subscribe!) here: Web. Apple iTunes. Spotify. MORE
On a recent trip to the Atlantic Ocean, I was struck by this metaphor – a brand also needs several key features to be “seaworthy” and withstand the uncertainties and dangers that lie ahead. Proper use over time propels the brand, like the sails of a boat. MORE
Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm. The post Is your brand seaworthy? Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm. MORE
As seen in the Benny Goodman case in the TTAB, celebrity, brand power and trademark rights may outlive a celebrity’s peak performing years, but will bear fruit only as long as the roots. The post Best of 2013: Arnold Palmer and the Perfect Brand appeared first on LIKELIHOOD OF CONFUSION™. MORE
Overview of the metaverse - Facebook’s recent re-branding to Meta1 has significantly increased interest in the “metaverse”. This new environment will pose both challenges and opportunities for brand owners seeking to extend their engagement with consumers to the virtual world. MORE
The value of the top global brands, which are largely comprised of technology companies, grew at an astonishing 42% since 2020. With global technology brands Continue reading. MORE
A business’s brand is more than just its trademark. But the main way that a business communicates about its brand to its customers, is through brand names and logos and slogans, which become trademarks. MORE
Not to the owners of these brands. As a result, the trademark owners no longer have exclusive rights to their brand. If you want to learn more about steps to take to protect your brand name, contact our Intellectual Property team. MORE
Erik breaks down the various categories of bold brand names and explains how they can help create a strong brand and more protected business. The post Building a Bold Brand Wheel: 8 Types of Bold Brand Names appeared first on Erik M Pelton & Associates, PLLC. MORE
Here are what I believe are The Keys to Branding Success: S start thinking about brand protection from the outset. The post 7 keys to branding success appeared first on Erik M Pelton & Associates, PLLC MORE
The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. For more, and an example, see Anatomy of a Brand Style Guide. MORE
There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. Branding is in a State of Flux. MORE
The post How to Develop a Buzzworthy Artist Branding Strategy appeared first on Art Business Journal. Marketing brandingApart from talent, artists require a certain level of “buzz” in order to progress to new levels of recognition in their art careers. MORE
As we enter a new year, Erik discusses three basic yet critical things that businesses can do to enhance their brand protection. The post 3 Steps to Protect Your Brand in the New Year appeared first on Erik M Pelton & Associates, PLLC. As we enter a new year, Erik discusses three basic yet critical things that businesses can do to enhance their brand protection. MORE
Automotive and mobility manufacturers boast some of the most well-known brands in the world, but imitation isn’t a form of flattery for companies trying to protect their valuable marks. MORE
Overview - It is a modern reality that with brand ownership comes the risk of trademark and domain name fraud. In this area, there has recently been a rise in email scams targeting brand owners by falsely claiming that domain name rights are in jeopardy. MORE
What does a brand need for growth? Listen as former USPTO trademark examiner Erik Pelton shares the five key elements to watering a brand for growth. The post How to Water Your Brand for Growth appeared first on Erik M Pelton & Associates, PLLC. What does a brand need for growth? Listen as former USPTO trademark examiner Erik Pelton shares the five key elements to watering a brand for growth. A plant needs water to grow. MORE
Jenni Romaniuk, in her book, Building Distinctive Brand Assets researched the extent to which various types of brand assets can substitute for the brand name once a brand becomes sufficiently well-known. Brands all start out unknown, using unknown brand elements. MORE
The brand name and codes play an important role in the management of competition. Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. For small new brands, litigation is often not possible. MORE
Copyright Courts Guest Contributors IP News IPWatchdog Articles Litigation Trademark brand protection copyright defamation Guest Contributor intellectual property Internet litigation platforms publishing Social Media trademark MORE
The post Ryan George on brands appeared first on LIKELIHOOD OF CONFUSION™. Humor Brands MORE
The post Trademarks, copyright, brand equity, and rent-seeking: Soapbox 2010 appeared first on LIKELIHOOD OF CONFUSION™. IP Overreaching Brand Management and Branding Rent Seeking Trademarks and trademark lawFrom last week’s INTA Trademark Topics email discussion list. One name has been changed to protect the innocent, and the links, by way of annotation, have been added, as have. MORE
Building strong and protected brand names begins with developing creative names. In this episode Erik reveals several tips for brainstorming brand names and trademarks. The post Tips for Brainstorming New Business and Brand Names appeared first on Erik M Pelton & Associates, PLLC. Building strong and protected brand names begins with developing creative names. In this episode Erik reveals several tips for brainstorming brand names and trademarks. MORE
Branding has become more important than ever, particularly in developing an online presence through search engines, various online platforms, and social media. Further, the rise of the “influencer” has opened additional opportunities to deliver brands and products to targeted demographics. MORE
And we love coffee brand clients who have great trademarks to protect – a few of which are in the image here. The post Trademark protection: an energizing boost for your brand appeared first on Erik M Pelton & Associates, PLLC At EMP&A, we love good coffee. MORE
No one is immune from potential branding errors. Erik shares the history of the law firm brand, including some mistakes made along the way as the EMP&A brand evolved. The post Even Trademark Lawyers Make Branding Mistakes appeared first on Erik M Pelton & Associates, PLLC. No one is immune from potential branding errors. Erik shares the history of the law firm brand, including some mistakes made along the way as the EMP&A brand evolved. MORE
The following is an edited transcript of my video, How to Use the Bold Brand Scoresheet. The Bold Brand Scoresheet is a metric that I created to help assess a brand and how well protected it is. MORE
For a few years the Japanese company Kawai also sold some Schiedmayer branded pianos (apparently without license). Piano Factory’s director noted around 2001 that nobody was making Schiedmayer brand pianos any longer and assumed the mark must have been abandoned. Piano Factory v. MORE
This post consists of one tweet about branding, the social moment, corporate ethics and all the things, by someone else. The post Malice branding appeared first on LIKELIHOOD OF CONFUSION™. Brand Management and Branding BLM Michael Malice MORE
The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” MORE
If you have a business, then you have probably already registered your brand(s) under one or more top-level domain names, such as.com,net,org,edu,co,info, or.biz. But, have you registered your brand(s) under enough top-level domain names to sufficiently protect it or them? MORE
Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. The Meaning of Brand. The best way I’ve found to explain brands is by contrasting them to their unbranded commodity counterparts. MORE
The following is an excerpt from my book, Building a Bold Brand. Coming up with a great brand name for a new business, new product, or. There are a few naming concepts that are great sources of bold brands. protections and powerful branding. brand. MORE
There are seven letters in the word “success”, and in this episode former USPTO examiner Erik revels seven keys to branding success for a business’ trademark. The post 7 Keys to Branding Success appeared first on Erik M Pelton & Associates, PLLC. There are seven letters in the word “success”, and in this episode former USPTO examiner Erik revels seven keys to branding success for a business’ trademark. MORE
The following is a transcript of my video Vaccinate Your Brand with Trademark Registration. Trademark registration is like a vaccine to protect your brand from harms and dangers and risks, because when we get vaccinated, we’re boosting our immune system. MORE
Another one: A blogger on ZDNet had a post about “enterprise communities” where the phrase “branded community” was used. The post Let’s brand together and make a BRANDED COMMUNITY! MORE
We recently revisiting our own branding here at Erik M. Pelton & Associates and undertook the exercise to create Style Guide & Brand Guidelines. MORE
Branding Related Topics Likelihood of Confusion
OCTOBER 6, 2021
This post consists of one tweet about branding, the social moment, corporate ethics and all the things, by someone else. The post Malice branding appeared first on LIKELIHOOD OF CONFUSION™. Brand Management and Branding BLM Michael Malice
azrights
NOVEMBER 30, 2021
Jenni Romaniuk, in her book, Building Distinctive Brand Assets researched the extent to which various types of brand assets can substitute for the brand name once a brand becomes sufficiently well-known. Brands all start out unknown, using unknown brand elements.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Likelihood of Confusion
JULY 7, 2021
The post Ryan George on brands appeared first on LIKELIHOOD OF CONFUSION™. Humor Brands
azrights
OCTOBER 27, 2021
The brand name and codes play an important role in the management of competition. Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. For small new brands, litigation is often not possible.
azrights
MARCH 15, 2021
There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. Branding is in a State of Flux.
Erik K Pelton
JANUARY 25, 2022
Erik breaks down the various categories of bold brand names and explains how they can help create a strong brand and more protected business. The post Building a Bold Brand Wheel: 8 Types of Bold Brand Names appeared first on Erik M Pelton & Associates, PLLC.
azrights
OCTOBER 18, 2021
Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. The Meaning of Brand. The best way I’ve found to explain brands is by contrasting them to their unbranded commodity counterparts.
Erik K Pelton
AUGUST 19, 2021
A “brand” is the sum total of a number of things that go to the heart of a business’ relationship with its customers and within the marketplace of competitors: For more about Building a Bold Brand , see my book ! The post What is a brand made of?
Likelihood of Confusion
AUGUST 30, 2021
Another one: A blogger on ZDNet had a post about “enterprise communities” where the phrase “branded community” was used. The post Let’s brand together and make a BRANDED COMMUNITY!
IP Close Up
JULY 13, 2021
The value of the top global brands, which are largely comprised of technology companies, grew at an astonishing 42% since 2020. With global technology brands Continue reading.
Erik K Pelton
OCTOBER 16, 2021
The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?”
azrights
JULY 27, 2021
Introducing Brand Tuned. To give businesses the best start in life when it comes to developing a new brand, it is essential that intellectual advice is taken during branding projects so the brand can stand, be distinctive, and use protected IP to remain unique.
Erik K Pelton
NOVEMBER 5, 2021
The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. For more, and an example, see Anatomy of a Brand Style Guide.
Erik K Pelton
MARCH 25, 2021
On a recent trip to the Atlantic Ocean, I was struck by this metaphor – a brand also needs several key features to be “seaworthy” and withstand the uncertainties and dangers that lie ahead. Proper use over time propels the brand, like the sails of a boat.
Erik K Pelton
JULY 15, 2021
Here are what I believe are The Keys to Branding Success: S start thinking about brand protection from the outset. The post 7 keys to branding success appeared first on Erik M Pelton & Associates, PLLC
Erik K Pelton
JANUARY 27, 2021
Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm. The post Is your brand seaworthy? Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm.
JD Supra Law
DECEMBER 1, 2021
Overview of the metaverse - Facebook’s recent re-branding to Meta1 has significantly increased interest in the “metaverse”. This new environment will pose both challenges and opportunities for brand owners seeking to extend their engagement with consumers to the virtual world.
JD Supra Law
DECEMBER 10, 2021
Branding has become more important than ever, particularly in developing an online presence through search engines, various online platforms, and social media. Further, the rise of the “influencer” has opened additional opportunities to deliver brands and products to targeted demographics.
JD Supra Law
AUGUST 20, 2021
Overview - It is a modern reality that with brand ownership comes the risk of trademark and domain name fraud. In this area, there has recently been a rise in email scams targeting brand owners by falsely claiming that domain name rights are in jeopardy.
Erik K Pelton
JANUARY 19, 2022
As we enter a new year, Erik discusses three basic yet critical things that businesses can do to enhance their brand protection. The post 3 Steps to Protect Your Brand in the New Year appeared first on Erik M Pelton & Associates, PLLC. As we enter a new year, Erik discusses three basic yet critical things that businesses can do to enhance their brand protection.
Erik K Pelton
JULY 6, 2021
The following is a transcript of my video Vaccinate Your Brand with Trademark Registration. Trademark registration is like a vaccine to protect your brand from harms and dangers and risks, because when we get vaccinated, we’re boosting our immune system.
IP Watchdog
AUGUST 24, 2021
Copyright Courts Guest Contributors IP News IPWatchdog Articles Litigation Trademark brand protection copyright defamation Guest Contributor intellectual property Internet litigation platforms publishing Social Media trademark
Erik K Pelton
DECEMBER 15, 2021
Dogs might be man’s best friend, but trademark protection is a brand’s best friend. Here are some fun canine themed trademarks we’ve helped protect: The post Trademark protection is a brand’s best friend appeared first on Erik M Pelton & Associates, PLLC
Erik K Pelton
MARCH 2, 2021
The following is an edited transcript of my video, How to Use the Bold Brand Scoresheet. The Bold Brand Scoresheet is a metric that I created to help assess a brand and how well protected it is.
Erik K Pelton
JULY 12, 2021
We recently revisiting our own branding here at Erik M. Pelton & Associates and undertook the exercise to create Style Guide & Brand Guidelines.
Art Law Journal
MARCH 30, 2021
The post How to Develop a Buzzworthy Artist Branding Strategy appeared first on Art Business Journal. Marketing brandingApart from talent, artists require a certain level of “buzz” in order to progress to new levels of recognition in their art careers.
Likelihood of Confusion
AUGUST 26, 2021
The post Trademarks, copyright, brand equity, and rent-seeking: Soapbox 2010 appeared first on LIKELIHOOD OF CONFUSION™. IP Overreaching Brand Management and Branding Rent Seeking Trademarks and trademark lawFrom last week’s INTA Trademark Topics email discussion list. One name has been changed to protect the innocent, and the links, by way of annotation, have been added, as have.
JD Supra Law
JANUARY 4, 2022
In today’s ever-expanding e-commerce environment, online brand protection and enforcement has become a necessary undertaking of paramount importance for brand owners in efforts to combat the illicit trade of counterfeit and infringing products.
Erik K Pelton
DECEMBER 2, 2021
And we love coffee brand clients who have great trademarks to protect – a few of which are in the image here. The post Trademark protection: an energizing boost for your brand appeared first on Erik M Pelton & Associates, PLLC At EMP&A, we love good coffee.
Erik K Pelton
AUGUST 23, 2020
The following is an excerpt from my book, Building a Bold Brand. Coming up with a great brand name for a new business, new product, or. There are a few naming concepts that are great sources of bold brands. protections and powerful branding. brand.
Erik K Pelton
SEPTEMBER 21, 2021
What does a brand need for growth? Listen as former USPTO trademark examiner Erik Pelton shares the five key elements to watering a brand for growth. The post How to Water Your Brand for Growth appeared first on Erik M Pelton & Associates, PLLC. What does a brand need for growth? Listen as former USPTO trademark examiner Erik Pelton shares the five key elements to watering a brand for growth. A plant needs water to grow.
JD Supra Law
JANUARY 14, 2022
If you have a business, then you have probably already registered your brand(s) under one or more top-level domain names, such as.com,net,org,edu,co,info, or.biz. But, have you registered your brand(s) under enough top-level domain names to sufficiently protect it or them?
Erik K Pelton
DECEMBER 21, 2021
Building strong and protected brand names begins with developing creative names. In this episode Erik reveals several tips for brainstorming brand names and trademarks. The post Tips for Brainstorming New Business and Brand Names appeared first on Erik M Pelton & Associates, PLLC. Building strong and protected brand names begins with developing creative names. In this episode Erik reveals several tips for brainstorming brand names and trademarks.
JD Supra Law
AUGUST 10, 2021
Automotive and mobility manufacturers boast some of the most well-known brands in the world, but imitation isn’t a form of flattery for companies trying to protect their valuable marks.
Erik K Pelton
SEPTEMBER 7, 2021
No one is immune from potential branding errors. Erik shares the history of the law firm brand, including some mistakes made along the way as the EMP&A brand evolved. The post Even Trademark Lawyers Make Branding Mistakes appeared first on Erik M Pelton & Associates, PLLC. No one is immune from potential branding errors. Erik shares the history of the law firm brand, including some mistakes made along the way as the EMP&A brand evolved.
Likelihood of Confusion
DECEMBER 28, 2021
As seen in the Benny Goodman case in the TTAB, celebrity, brand power and trademark rights may outlive a celebrity’s peak performing years, but will bear fruit only as long as the roots. The post Best of 2013: Arnold Palmer and the Perfect Brand appeared first on LIKELIHOOD OF CONFUSION™.
Erik K Pelton
AUGUST 3, 2020
A business’s brand is more than just its trademark. But the main way that a business communicates about its brand to its customers, is through brand names and logos and slogans, which become trademarks.
Nelligan Law
DECEMBER 16, 2021
Not to the owners of these brands. As a result, the trademark owners no longer have exclusive rights to their brand. If you want to learn more about steps to take to protect your brand name, contact our Intellectual Property team.
Erik K Pelton
MAY 12, 2021
The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. For those of you who sell online, you’ve probably heard of the Amazon Brand Registry. If you want to connect and talk about how it affects your brand, reach out to me at erikpelton.com.
Erik K Pelton
JUNE 30, 2021
There are seven letters in the word “success”, and in this episode former USPTO examiner Erik revels seven keys to branding success for a business’ trademark. The post 7 Keys to Branding Success appeared first on Erik M Pelton & Associates, PLLC. There are seven letters in the word “success”, and in this episode former USPTO examiner Erik revels seven keys to branding success for a business’ trademark.
Erik K Pelton
SEPTEMBER 23, 2021
Tricks of the trade(mark)® is my podcast on branding and trademark topics. The post Anatomy of a podcast brand: Trick of the trade(mark) appeared first on Erik M Pelton & Associates, PLLC You can listen to episodes (be sure to subscribe!) here: Web. Apple iTunes. Spotify.
azrights
MARCH 18, 2021
The post Why Fuse Brand Creation With Brand Protection? appeared first on Azrights. Podcasts
Patently-O
AUGUST 8, 2021
For a few years the Japanese company Kawai also sold some Schiedmayer branded pianos (apparently without license). Piano Factory’s director noted around 2001 that nobody was making Schiedmayer brand pianos any longer and assumed the mark must have been abandoned. Piano Factory v.
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