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Branding Related Topics 
azrights
MAY 3, 2022
Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. .
Likelihood of Confusion
OCTOBER 6, 2021
This post consists of one tweet about branding, the social moment, corporate ethics and all the things, by someone else. The post Malice branding appeared first on LIKELIHOOD OF CONFUSION™. Brand Management and Branding BLM Michael Malice
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Erik K Pelton
NOVEMBER 8, 2022
Law firms have brands and trademarks too! Erik explains how law firms can protect their firm name and other branding elements, and shares some of the reasons they benefit from trademark registration. Law firms have brands and trademarks too!
IP Watchdog
NOVEMBER 5, 2022
Brand collaborations with celebrities, influencers or other brands are much like marriages, but brand collaborations are even more unlikely to last.
Erik K Pelton
AUGUST 9, 2022
What branding lessons can be gleaned from other successes? In this episode, Erik shares several great examples of such branding lessons and how they might help boost your branding. The post Examples of Great Branding appeared first on Erik M Pelton & Associates, PLLC.
Erik K Pelton
SEPTEMBER 2, 2022
The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand.
Intepat
APRIL 12, 2022
A business’s trademark is not just its marker but also a representation of its goodwill and its way to ensure that an average purchaser does not confuse it with a different brand. The post Trademarks And Branding appeared first on Intepat IP. Trademark Branding
Likelihood of Confusion
OCTOBER 24, 2022
Originally posted on November 13, 2008: “We cannot allow our brand to be abused.” ” What “brand” is that? brand. The post “We cannot allow our brand to be abused” appeared first on LIKELIHOOD OF CONFUSION™. Brand Management and Branding Copyright Law Fair Use Presidential Iconography Right of PublicityThe Rev. Dr. Martin Luther King, Jr. The greed of the.
azrights
NOVEMBER 30, 2021
Jenni Romaniuk, in her book, Building Distinctive Brand Assets researched the extent to which various types of brand assets can substitute for the brand name once a brand becomes sufficiently well-known. Brands all start out unknown, using unknown brand elements.
Erik K Pelton
MARCH 16, 2022
Erik’s new cheat sheet lists the key steps a new brand should take to get started on a strong legal trademark foundation. The post Brand Protection Cheat Sheet appeared first on Erik M Pelton & Associates, PLLC.
Traverse Legal Blog
MARCH 25, 2022
In this video, Blockchain attorney Enrico Schaefer identifies key legal issues every brand, marketing agency, or project point person needs to be thinking about before launching an NFT project for a company. Are major brands are dropping NFTs? What big brand names are dropping NFTs?
azrights
MARCH 15, 2021
There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. Branding is in a State of Flux.
McKinsey Public & Social Sector Insights
SEPTEMBER 29, 2022
Today’s fastest-growing brands participate in digital communities to earn engagement and loyalty—and do so with high returns and low risk by harnessing agile test and learn. Growth, Marketing & Sales Insights Branding & brand strategy Customer experience & loyalty Marketing strategy
Likelihood of Confusion
APRIL 14, 2022
This was–I thought–my kind of blog post: a guest post on Duets Blog by graphic designer Ellie Drotning: When I hear a well-known brand has. The post Best of 2012: When brands let us down appeared first on LIKELIHOOD OF CONFUSION™. Originally posted on February 21, 2012.
azrights
OCTOBER 27, 2021
The brand name and codes play an important role in the management of competition. Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. For small new brands, litigation is often not possible.
Erik K Pelton
JUNE 7, 2022
Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race. The post Branding Lessons from Formula1 appeared first on Erik M Pelton & Associates, PLLC. Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race. Podcast Series: Tricks of the TRADE(MARK
Likelihood of Confusion
AUGUST 19, 2022
Varsity Brands, Inc, et al. The post Guest post: Not So Cheerful About Varsity Brands appeared first on LIKELIHOOD OF CONFUSION™. Fashion Law Art Law Copyright Marc Whipple Star Athletica Varsity Brands
Likelihood of Confusion
AUGUST 20, 2022
This short excerpt from a routine by John Mulaney focuses on killing one brand. The post My brand of humor – No. My Brand of Comedy Delta Airlines John MulaneyBut it’s one that a lot of people hate, so we’re talking leverage here. Originally posted.
Erik K Pelton
AUGUST 19, 2021
A “brand” is the sum total of a number of things that go to the heart of a business’ relationship with its customers and within the marketplace of competitors: For more about Building a Bold Brand , see my book ! The post What is a brand made of?
WIPO Magazine
SEPTEMBER 29, 2022
Argentinian IP specialist, Patricio Murphy explores the challenges of “branding” a country. He outlines the various indices developed to assess a country’s brand value and the importance of protecting the sign or graphical representation of a nation’s brand
Erik K Pelton
SEPTEMBER 30, 2021
The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. The post Is Your Brand Seaworthy?
azrights
OCTOBER 18, 2021
Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. The Meaning of Brand. The best way I’ve found to explain brands is by contrasting them to their unbranded commodity counterparts.
Erik K Pelton
APRIL 22, 2022
The are 8 mail types of word tools for creating bold brand names. See my new visual below to lean about the meaning tricks, sound tricks, and combination tricks to help make bold brands. You can read more details about all of these in the Building a Bold Brand book at Amazon.
IP Close Up
JUNE 14, 2022
The world’s most iconic brands can be a moving target, changing subtly in value from year to year and industry to industry. Measuring their performance Continue reading.
Erik K Pelton
NOVEMBER 4, 2022
The following is an edited transcript of my video Tips for Brainstorming New Business and Brand Names. Think about ones that might help resonate a message about your business and about your brand, and what you’re trying to convey to the consumer.
Likelihood of Confusion
AUGUST 30, 2021
Another one: A blogger on ZDNet had a post about “enterprise communities” where the phrase “branded community” was used. The post Let’s brand together and make a BRANDED COMMUNITY!
IP Tech Blog
NOVEMBER 30, 2022
Punchbowl argued, as a threshold matter, that the Rogers analysis had no application because First Amendment protections do “not extend to ‘the brand name of [a] commercial enterprise.’” In Punchbowl, Inc.
IP Watchdog
AUGUST 24, 2021
Copyright Courts Guest Contributors IP News IPWatchdog Articles Litigation Trademark brand protection copyright defamation Guest Contributor intellectual property Internet litigation platforms publishing Social Media trademark
IP Close Up
JULY 13, 2021
The value of the top global brands, which are largely comprised of technology companies, grew at an astonishing 42% since 2020. With global technology brands Continue reading.
Erik K Pelton
MARCH 25, 2021
On a recent trip to the Atlantic Ocean, I was struck by this metaphor – a brand also needs several key features to be “seaworthy” and withstand the uncertainties and dangers that lie ahead. Proper use over time propels the brand, like the sails of a boat.
azrights
JULY 27, 2021
Introducing Brand Tuned. To give businesses the best start in life when it comes to developing a new brand, it is essential that intellectual advice is taken during branding projects so the brand can stand, be distinctive, and use protected IP to remain unique.
azrights
MARCH 23, 2022
The post The Role of Brand Names in Business appeared first on Azrights. Understanding the legal rules around names is important because they’re the single most valuable intellectual property asset a successful business builds. ? ? ? ? ? ? ? ? ?.
Erik K Pelton
JANUARY 27, 2021
Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm. The post Is your brand seaworthy? Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm.
Likelihood of Confusion
SEPTEMBER 18, 2022
The post “Yes We Brand!” Bloomberg News reports that “my generation”‘s President is every bit as thoroughly modern as you’d expect. In other words, no unauthorized drawing down of his icon-equity will be permitted: White.
Erik K Pelton
OCTOBER 16, 2021
The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?”
Erik K Pelton
AUGUST 12, 2022
The following is an edited transcript of my video Building a Bold Brand Wheel: 8 Types of Bold Brand Names. And I have talked a lot about bold brand names, and how to build them, and the different types of literary tools that can be used to create bold brand names.
Biswajit Sarkar Copyright Blog
AUGUST 9, 2022
The growth of internet and internet related facilities have made brands shift a major part of their business online, some generating the entirety of their income through online sales. In this blog, we will see brands and trademarks on the internet and how to protect them from infringement.
Erik K Pelton
MARCH 21, 2022
The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999.
Erik K Pelton
JULY 15, 2021
Here are what I believe are The Keys to Branding Success: S start thinking about brand protection from the outset. The post 7 keys to branding success appeared first on Erik M Pelton & Associates, PLLC
IP Watchdog
OCTOBER 28, 2022
Business Guest Contributors IP News IPWatchdog Articles Trademark brand protection Guest Contributor intellectual property trademark trademarks Usain BoltUsain Bolt filed a recent U.S. trademark application depicting his widely recognized victory pose.
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