Expert insights. Personalized for you.
Learn all about the Bold Brand Scoresheet, and how to use it, in this brief video (2:41). The post How to Use the Bold Brand Scoresheet appeared first on Erik M Pelton & Associates, PLLC For more details and to download your own copy of the scoresheet: see: [link]. MORE
It is not easy to come up with a great new brand name, one that is bold, unique and protectable. For many more brand creation and protection tips, see my book: Building a Bold Brand or these other posts: How to brainstorm and whiteboard a new brand name – blog post. MORE
Introducing Brand Tuned. To give businesses the best start in life when it comes to developing a new brand, it is essential that intellectual advice is taken during branding projects so the brand can stand, be distinctive, and use protected IP to remain unique. MORE
Just like a vaccine strengthening and boosting your immune system, so does protecting your brand by registering it in the USPTO database. What else can you do to boost your brand protection in this age of the pandemic and beyond? The post Vaccinate Your Brand with Trademark Registration appeared first on Erik M Pelton & Associates, PLLC. What else can you do to boost your brand protection in this age of the pandemic and beyond? MORE
Trademark registration acts much like a vaccine: a proactive step to help a brand fight off potential infringers 24/7 by appearing in the USPTO database, and by strengthening the brand’s immunity system in the event of an infringement or dispute. Is your brand vaccinated yet? MORE
The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. The post Is Your Brand Seaworthy? MORE
The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. For those of you who sell online, you’ve probably heard of the Amazon Brand Registry. If you want to connect and talk about how it affects your brand, reach out to me at erikpelton.com. MORE
Trademark registration guards a brand in the USPTO database 24 / 7/ 365 when other people are research new brand name possibilities, and when examiner are reviewing new trademark applications for possible conflicts. MORE
In this episode, Erik explains the value of a brand style guide, and provides examples of the key elements in a style guide to help ensure that a brand is used harmoniously by employees, contractors, and more. The post What is a Brand Style Guide? In this episode, Erik explains the value of a brand style guide, and provides examples of the key elements in a style guide to help ensure that a brand is used harmoniously by employees, contractors, and more. MORE
A “brand” is the sum total of a number of things that go to the heart of a business’ relationship with its customers and within the marketplace of competitors: For more about Building a Bold Brand , see my book ! The post What is a brand made of? MORE
Tricks of the trade(mark)® is my podcast on branding and trademark topics. The post Anatomy of a podcast brand: Trick of the trade(mark) appeared first on Erik M Pelton & Associates, PLLC You can listen to episodes (be sure to subscribe!) here: Web. Apple iTunes. Spotify. MORE
On a recent trip to the Atlantic Ocean, I was struck by this metaphor – a brand also needs several key features to be “seaworthy” and withstand the uncertainties and dangers that lie ahead. Proper use over time propels the brand, like the sails of a boat. MORE
Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm. The post Is your brand seaworthy? Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm. MORE
With apologies to the wonderful Bob Dylan song, Shelter from the Storm, there are four key tools to help a brand weather the tempest, while waiting for the rainbow to emerge after the storm: core values: revisit and reflect them. MORE
The value of the top global brands, which are largely comprised of technology companies, grew at an astonishing 42% since 2020. With global technology brands Continue reading. MORE
A business’s brand is more than just its trademark. But the main way that a business communicates about its brand to its customers, is through brand names and logos and slogans, which become trademarks. MORE
For brands and trademarks, there is now an instrument panel to use to measure the status, see below. If your brand’s trademark isn’t in the green, I’d urge to you talk to a mechanic (lawyer) immediately to mitigate the risks and work to improve the performance. MORE
In this segment, Erik discusses some of these recent changes made by Amazon, and the impact for trademark applicants and registrants seeking to use the Brand Registry to promote their products. The post Amazon Brand Registry Update for Trademark Owners appeared first on Erik M Pelton & Associates, PLLC. More and more businesses are using Amazon to sell their products. MORE
Here are what I believe are The Keys to Branding Success: S start thinking about brand protection from the outset. The post 7 keys to branding success appeared first on Erik M Pelton & Associates, PLLC MORE
There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. Branding is in a State of Flux. MORE
We have a logo, we have a brand name, we have a name for the newsletter, a name for our free online monitoring tool. Unnecessarily that would lead to consumers being confused about the nature of their brand or why there are so many different variations. MORE
The post How to Develop a Buzzworthy Artist Branding Strategy appeared first on Art Business Journal. Marketing brandingApart from talent, artists require a certain level of “buzz” in order to progress to new levels of recognition in their art careers. MORE
Automotive and mobility manufacturers boast some of the most well-known brands in the world, but imitation isn’t a form of flattery for companies trying to protect their valuable marks. MORE
Overview - It is a modern reality that with brand ownership comes the risk of trademark and domain name fraud. In this area, there has recently been a rise in email scams targeting brand owners by falsely claiming that domain name rights are in jeopardy. MORE
In this video, I share some insights comparing the tools for building bold brands to palette of colors used by an artist. The post The Palette for Building a Bold Brand appeared first on Erik M Pelton & Associates, PLLC Trademarks are more of an art than a science. MORE
Lawyerist Lab member Erik Pelton shares his experience with sprucing up his branding and how that helped with his client acquisition process. The post Nail Your Branding & Get More Clients, with Erik Pelton appeared first on Erik M Pelton & Associates, PLLC. Lawyerist Lab member Erik Pelton shares his experience with sprucing up his branding and how that helped with his client acquisition process. MORE
What does a brand need for growth? Listen as former USPTO trademark examiner Erik Pelton shares the five key elements to watering a brand for growth. The post How to Water Your Brand for Growth appeared first on Erik M Pelton & Associates, PLLC. What does a brand need for growth? Listen as former USPTO trademark examiner Erik Pelton shares the five key elements to watering a brand for growth. A plant needs water to grow. MORE
Copyright Courts Guest Contributors IP News IPWatchdog Articles Litigation Trademark brand protection copyright defamation Guest Contributor intellectual property Internet litigation platforms publishing Social Media trademark MORE
The post Ryan George on brands appeared first on LIKELIHOOD OF CONFUSION™. Humor Brands MORE
The post Trademarks, copyright, brand equity, and rent-seeking: Soapbox 2010 appeared first on LIKELIHOOD OF CONFUSION™. IP Overreaching Brand Management and Branding Rent Seeking Trademarks and trademark lawFrom last week’s INTA Trademark Topics email discussion list. One name has been changed to protect the innocent, and the links, by way of annotation, have been added, as have. MORE
Different types of brand names – like Hotels.com and Travelocity – have different levels of protection. In this episode Erik explains the differences in strength of various trademarks, and shares why his favorite brand names are suggestive. The post Why Suggestive Brand Names Are the Best appeared first on Erik M Pelton & Associates, PLLC. Different types of brand names – like Hotels.com and Travelocity – have different levels of protection. MORE
No one is immune from potential branding errors. Erik shares the history of the law firm brand, including some mistakes made along the way as the EMP&A brand evolved. The post Even Trademark Lawyers Make Branding Mistakes appeared first on Erik M Pelton & Associates, PLLC. No one is immune from potential branding errors. Erik shares the history of the law firm brand, including some mistakes made along the way as the EMP&A brand evolved. MORE
The following is an edited transcript of my video, How to Use the Bold Brand Scoresheet. The Bold Brand Scoresheet is a metric that I created to help assess a brand and how well protected it is. MORE
For a few years the Japanese company Kawai also sold some Schiedmayer branded pianos (apparently without license). Piano Factory’s director noted around 2001 that nobody was making Schiedmayer brand pianos any longer and assumed the mark must have been abandoned. Piano Factory v. MORE
This post consists of one tweet about branding, the social moment, corporate ethics and all the things, by someone else. The post Malice branding appeared first on LIKELIHOOD OF CONFUSION™. Brand Management and Branding BLM Michael Malice MORE
The following is a transcript of my video Bold Brands Are Like Bees to Pollinate Marketing. So, how does all of this relate to trademarks and brands, you might be asking? Because bold brands stand out and they resonate and they communicate with consumers. MORE
As I discuss in depth in Building a Bold Brand , there are a variety of tools that can be used to make strong, creative, unique and brand names. MORE
The following is an excerpt from my book, Building a Bold Brand. Coming up with a great brand name for a new business, new product, or. There are a few naming concepts that are great sources of bold brands. protections and powerful branding. brand. MORE
There are seven letters in the word “success”, and in this episode former USPTO examiner Erik revels seven keys to branding success for a business’ trademark. The post 7 Keys to Branding Success appeared first on Erik M Pelton & Associates, PLLC. There are seven letters in the word “success”, and in this episode former USPTO examiner Erik revels seven keys to branding success for a business’ trademark. MORE
The following is a transcript of my video Vaccinate Your Brand with Trademark Registration. Trademark registration is like a vaccine to protect your brand from harms and dangers and risks, because when we get vaccinated, we’re boosting our immune system. MORE
And there are 10 trademark events that – if a brand owners is very good in most or all of them – will build a strong and protected brand. The post The trademark decathlon: 10 events to build a strong and protected brand appeared first on Erik M Pelton & Associates, PLL MORE
Another one: A blogger on ZDNet had a post about “enterprise communities” where the phrase “branded community” was used. The post Let’s brand together and make a BRANDED COMMUNITY! MORE
We recently revisiting our own branding here at Erik M. Pelton & Associates and undertook the exercise to create Style Guide & Brand Guidelines. MORE
Branding Related Topics Likelihood of Confusion
OCTOBER 6, 2021
This post consists of one tweet about branding, the social moment, corporate ethics and all the things, by someone else. The post Malice branding appeared first on LIKELIHOOD OF CONFUSION™. Brand Management and Branding BLM Michael Malice
Likelihood of Confusion
JULY 7, 2021
The post Ryan George on brands appeared first on LIKELIHOOD OF CONFUSION™. Humor Brands
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Erik K Pelton
SEPTEMBER 30, 2021
The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. The post Is Your Brand Seaworthy?
Erik K Pelton
AUGUST 19, 2021
A “brand” is the sum total of a number of things that go to the heart of a business’ relationship with its customers and within the marketplace of competitors: For more about Building a Bold Brand , see my book ! The post What is a brand made of?
azrights
MARCH 15, 2021
There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. Branding is in a State of Flux.
Likelihood of Confusion
AUGUST 30, 2021
Another one: A blogger on ZDNet had a post about “enterprise communities” where the phrase “branded community” was used. The post Let’s brand together and make a BRANDED COMMUNITY!
azrights
JULY 27, 2021
Introducing Brand Tuned. To give businesses the best start in life when it comes to developing a new brand, it is essential that intellectual advice is taken during branding projects so the brand can stand, be distinctive, and use protected IP to remain unique.
JD Supra Law
AUGUST 20, 2021
Overview - It is a modern reality that with brand ownership comes the risk of trademark and domain name fraud. In this area, there has recently been a rise in email scams targeting brand owners by falsely claiming that domain name rights are in jeopardy.
Erik K Pelton
JULY 15, 2021
Here are what I believe are The Keys to Branding Success: S start thinking about brand protection from the outset. The post 7 keys to branding success appeared first on Erik M Pelton & Associates, PLLC
Erik K Pelton
MARCH 25, 2021
On a recent trip to the Atlantic Ocean, I was struck by this metaphor – a brand also needs several key features to be “seaworthy” and withstand the uncertainties and dangers that lie ahead. Proper use over time propels the brand, like the sails of a boat.
Erik K Pelton
SEPTEMBER 21, 2021
What does a brand need for growth? Listen as former USPTO trademark examiner Erik Pelton shares the five key elements to watering a brand for growth. The post How to Water Your Brand for Growth appeared first on Erik M Pelton & Associates, PLLC. What does a brand need for growth? Listen as former USPTO trademark examiner Erik Pelton shares the five key elements to watering a brand for growth. A plant needs water to grow.
Erik K Pelton
JANUARY 27, 2021
Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm. The post Is your brand seaworthy? Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm.
IP Watchdog
AUGUST 24, 2021
Copyright Courts Guest Contributors IP News IPWatchdog Articles Litigation Trademark brand protection copyright defamation Guest Contributor intellectual property Internet litigation platforms publishing Social Media trademark
Erik K Pelton
SEPTEMBER 7, 2021
No one is immune from potential branding errors. Erik shares the history of the law firm brand, including some mistakes made along the way as the EMP&A brand evolved. The post Even Trademark Lawyers Make Branding Mistakes appeared first on Erik M Pelton & Associates, PLLC. No one is immune from potential branding errors. Erik shares the history of the law firm brand, including some mistakes made along the way as the EMP&A brand evolved.
Erik K Pelton
JULY 6, 2021
The following is a transcript of my video Vaccinate Your Brand with Trademark Registration. Trademark registration is like a vaccine to protect your brand from harms and dangers and risks, because when we get vaccinated, we’re boosting our immune system.
JD Supra Law
AUGUST 10, 2021
Automotive and mobility manufacturers boast some of the most well-known brands in the world, but imitation isn’t a form of flattery for companies trying to protect their valuable marks.
Erik K Pelton
JULY 12, 2021
We recently revisiting our own branding here at Erik M. Pelton & Associates and undertook the exercise to create Style Guide & Brand Guidelines.
Erik K Pelton
SEPTEMBER 23, 2021
Tricks of the trade(mark)® is my podcast on branding and trademark topics. The post Anatomy of a podcast brand: Trick of the trade(mark) appeared first on Erik M Pelton & Associates, PLLC You can listen to episodes (be sure to subscribe!) here: Web. Apple iTunes. Spotify.
Erik K Pelton
MARCH 2, 2021
The following is an edited transcript of my video, How to Use the Bold Brand Scoresheet. The Bold Brand Scoresheet is a metric that I created to help assess a brand and how well protected it is.
Art Law Journal
MARCH 30, 2021
The post How to Develop a Buzzworthy Artist Branding Strategy appeared first on Art Business Journal. Marketing brandingApart from talent, artists require a certain level of “buzz” in order to progress to new levels of recognition in their art careers.
Erik K Pelton
AUGUST 23, 2020
The following is an excerpt from my book, Building a Bold Brand. Coming up with a great brand name for a new business, new product, or. There are a few naming concepts that are great sources of bold brands. protections and powerful branding. brand.
Erik K Pelton
SEPTEMBER 9, 2021
For brands and trademarks, there is now an instrument panel to use to measure the status, see below. If your brand’s trademark isn’t in the green, I’d urge to you talk to a mechanic (lawyer) immediately to mitigate the risks and work to improve the performance.
Erik K Pelton
JUNE 30, 2021
There are seven letters in the word “success”, and in this episode former USPTO examiner Erik revels seven keys to branding success for a business’ trademark. The post 7 Keys to Branding Success appeared first on Erik M Pelton & Associates, PLLC. There are seven letters in the word “success”, and in this episode former USPTO examiner Erik revels seven keys to branding success for a business’ trademark.
Patently-O
AUGUST 8, 2021
For a few years the Japanese company Kawai also sold some Schiedmayer branded pianos (apparently without license). Piano Factory’s director noted around 2001 that nobody was making Schiedmayer brand pianos any longer and assumed the mark must have been abandoned. Piano Factory v.
Erik K Pelton
MAY 12, 2021
The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. For those of you who sell online, you’ve probably heard of the Amazon Brand Registry. If you want to connect and talk about how it affects your brand, reach out to me at erikpelton.com.
Likelihood of Confusion
AUGUST 26, 2021
The post Trademarks, copyright, brand equity, and rent-seeking: Soapbox 2010 appeared first on LIKELIHOOD OF CONFUSION™. IP Overreaching Brand Management and Branding Rent Seeking Trademarks and trademark lawFrom last week’s INTA Trademark Topics email discussion list. One name has been changed to protect the innocent, and the links, by way of annotation, have been added, as have.
Erik K Pelton
AUGUST 3, 2020
A business’s brand is more than just its trademark. But the main way that a business communicates about its brand to its customers, is through brand names and logos and slogans, which become trademarks.
azrights
MARCH 18, 2021
The post Why Fuse Brand Creation With Brand Protection? appeared first on Azrights. Podcasts
Erik K Pelton
APRIL 26, 2021
It is not easy to come up with a great new brand name, one that is bold, unique and protectable. For many more brand creation and protection tips, see my book: Building a Bold Brand or these other posts: How to brainstorm and whiteboard a new brand name – blog post.
Erik K Pelton
JUNE 2, 2021
In this episode, Erik explains the value of a brand style guide, and provides examples of the key elements in a style guide to help ensure that a brand is used harmoniously by employees, contractors, and more. The post What is a Brand Style Guide? In this episode, Erik explains the value of a brand style guide, and provides examples of the key elements in a style guide to help ensure that a brand is used harmoniously by employees, contractors, and more.
Erik K Pelton
JULY 17, 2020
As I discuss in depth in Building a Bold Brand , there are a variety of tools that can be used to make strong, creative, unique and brand names.
Erik K Pelton
AUGUST 3, 2021
And there are 10 trademark events that – if a brand owners is very good in most or all of them – will build a strong and protected brand. The post The trademark decathlon: 10 events to build a strong and protected brand appeared first on Erik M Pelton & Associates, PLL
Erik K Pelton
DECEMBER 8, 2020
Learn all about the Bold Brand Scoresheet, and how to use it, in this brief video (2:41). The post How to Use the Bold Brand Scoresheet appeared first on Erik M Pelton & Associates, PLLC For more details and to download your own copy of the scoresheet: see: [link].
Erik K Pelton
APRIL 28, 2021
Just like a vaccine strengthening and boosting your immune system, so does protecting your brand by registering it in the USPTO database. What else can you do to boost your brand protection in this age of the pandemic and beyond? The post Vaccinate Your Brand with Trademark Registration appeared first on Erik M Pelton & Associates, PLLC. What else can you do to boost your brand protection in this age of the pandemic and beyond?
Erik K Pelton
FEBRUARY 22, 2021
Trademark registration acts much like a vaccine: a proactive step to help a brand fight off potential infringers 24/7 by appearing in the USPTO database, and by strengthening the brand’s immunity system in the event of an infringement or dispute. Is your brand vaccinated yet?
Erik K Pelton
JULY 24, 2020
In this video, I share some insights comparing the tools for building bold brands to palette of colors used by an artist. The post The Palette for Building a Bold Brand appeared first on Erik M Pelton & Associates, PLLC Trademarks are more of an art than a science.
Erik K Pelton
AUGUST 17, 2020
With apologies to the wonderful Bob Dylan song, Shelter from the Storm, there are four key tools to help a brand weather the tempest, while waiting for the rainbow to emerge after the storm: core values: revisit and reflect them.
Erik K Pelton
JANUARY 20, 2021
Different types of brand names – like Hotels.com and Travelocity – have different levels of protection. In this episode Erik explains the differences in strength of various trademarks, and shares why his favorite brand names are suggestive. The post Why Suggestive Brand Names Are the Best appeared first on Erik M Pelton & Associates, PLLC. Different types of brand names – like Hotels.com and Travelocity – have different levels of protection.
Erik K Pelton
AUGUST 2, 2021
Trademark registration guards a brand in the USPTO database 24 / 7/ 365 when other people are research new brand name possibilities, and when examiner are reviewing new trademark applications for possible conflicts.
Erik K Pelton
APRIL 7, 2021
In this segment, Erik discusses some of these recent changes made by Amazon, and the impact for trademark applicants and registrants seeking to use the Brand Registry to promote their products. The post Amazon Brand Registry Update for Trademark Owners appeared first on Erik M Pelton & Associates, PLLC. More and more businesses are using Amazon to sell their products.
Erik K Pelton
JUNE 21, 2021
The following is a transcript of my video Bold Brands Are Like Bees to Pollinate Marketing. So, how does all of this relate to trademarks and brands, you might be asking? Because bold brands stand out and they resonate and they communicate with consumers.
Erik K Pelton
AUGUST 24, 2020
We have a logo, we have a brand name, we have a name for the newsletter, a name for our free online monitoring tool. Unnecessarily that would lead to consumers being confused about the nature of their brand or why there are so many different variations.
Erik K Pelton
JULY 29, 2021
Lawyerist Lab member Erik Pelton shares his experience with sprucing up his branding and how that helped with his client acquisition process. The post Nail Your Branding & Get More Clients, with Erik Pelton appeared first on Erik M Pelton & Associates, PLLC. Lawyerist Lab member Erik Pelton shares his experience with sprucing up his branding and how that helped with his client acquisition process.
130 
Let's personalize your content