Should Lawyers Offer A Brand Creation Service?

azrights

Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. .

Malice branding

Likelihood of Confusion

This post consists of one tweet about branding, the social moment, corporate ethics and all the things, by someone else. The post Malice branding appeared first on LIKELIHOOD OF CONFUSION™. Brand Management and Branding BLM Michael Malice

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Ryan George on brands

Likelihood of Confusion

The post Ryan George on brands appeared first on LIKELIHOOD OF CONFUSION™. Humor Brands

Trademarks And Branding

Intepat

A business’s trademark is not just its marker but also a representation of its goodwill and its way to ensure that an average purchaser does not confuse it with a different brand. The post Trademarks And Branding appeared first on Intepat IP. Trademark Branding

Brand Protection Cheat Sheet

Erik K Pelton

Erik’s new cheat sheet lists the key steps a new brand should take to get started on a strong legal trademark foundation. The post Brand Protection Cheat Sheet appeared first on Erik M Pelton & Associates, PLLC.

Branding Lessons from Formula1

Erik K Pelton

Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race. The post Branding Lessons from Formula1 appeared first on Erik M Pelton & Associates, PLLC. Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race. Podcast Series: Tricks of the TRADE(MARK

Best of 2012: When brands let us down

Likelihood of Confusion

This was–I thought–my kind of blog post: a guest post on Duets Blog by graphic designer Ellie Drotning: When I hear a well-known brand has. The post Best of 2012: When brands let us down appeared first on LIKELIHOOD OF CONFUSION™. Originally posted on February 21, 2012.

Innovative Visualization of Leading Brands is a Clear Path to Distinguishing their Relative Value

IP Close Up

The world’s most iconic brands can be a moving target, changing subtly in value from year to year and industry to industry. Measuring their performance Continue reading.

5 Tips for Brands Launching NFT Projects

Traverse Legal Blog

In this video, Blockchain attorney Enrico Schaefer identifies key legal issues every brand, marketing agency, or project point person needs to be thinking about before launching an NFT project for a company. Are major brands are dropping NFTs? What big brand names are dropping NFTs?

Branding – Uniqueness and Fame

azrights

There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. Branding is in a State of Flux.

Introducing: the Building a Bold Bold Brand Wheel

Erik K Pelton

The are 8 mail types of word tools for creating bold brand names. See my new visual below to lean about the meaning tricks, sound tricks, and combination tricks to help make bold brands. You can read more details about all of these in the Building a Bold Brand book at Amazon.

Brand Identifiers are Key to Managing Competition

azrights

The brand name and codes play an important role in the management of competition. Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. For small new brands, litigation is often not possible.

Amazon Brand Protection Report Details Major Anticounterfeiting Investments But Small Businesses Want Stronger Policing Against Knock-Offs

IP Watchdog

Earlier this month, e-commerce giant Amazon.com issued its latest Brand Protection Report detailing steps taken by the tech titan to reduce the tide of counterfeit products being sold to consumers around the globe.

What is a brand made of?

Erik K Pelton

A “brand” is the sum total of a number of things that go to the heart of a business’ relationship with its customers and within the marketplace of competitors: For more about Building a Bold Brand , see my book ! The post What is a brand made of?

How To Brand Using Trademarks Strategically

azrights

Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. The Meaning of Brand. The best way I’ve found to explain brands is by contrasting them to their unbranded commodity counterparts.

Is Your Brand Seaworthy?

Erik K Pelton

The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. The post Is Your Brand Seaworthy?

Let’s brand together and make a BRANDED COMMUNITY!

Likelihood of Confusion

Another one: A blogger on ZDNet had a post about “enterprise communities” where the phrase “branded community” was used. The post Let’s brand together and make a BRANDED COMMUNITY!

Is Your Brand Protection Strategy Defamation-Proof?

IP Watchdog

Copyright Courts Guest Contributors IP News IPWatchdog Articles Litigation Trademark brand protection copyright defamation Guest Contributor intellectual property Internet litigation platforms publishing Social Media trademark

The Role of Brand Names in Business

azrights

The post The Role of Brand Names in Business appeared first on Azrights. Understanding the legal rules around names is important because they’re the single most valuable intellectual property asset a successful business builds. ? ? ? ? ? ? ? ? ?.

Even Trademark Lawyers Make Branding Mistakes

Erik K Pelton

The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes. Believe it or not, even trademark lawyers can make branding–or maybe even trademark mistakes–from time to time. I still use TM4SMALLBIZ from time to time in my branding.

How to Water Your Brand for Growth

Erik K Pelton

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999.

Value of Top Global Brands Up 42% with TechCos Leading the Way; Patents Play an Unsung Role

IP Close Up

The value of the top global brands, which are largely comprised of technology companies, grew at an astonishing 42% since 2020. With global technology brands Continue reading.

Great trademarks and brand names are plentiful

Erik K Pelton

It may not be easy to find a create, creative, bold brand name. The post Great trademarks and brand names are plentiful appeared first on Erik M Pelton & Associates, PLLC But it can be done, and in fact it is done all the time.

Intellectual Property – The Key To A Successful Brand

azrights

Introducing Brand Tuned. To give businesses the best start in life when it comes to developing a new brand, it is essential that intellectual advice is taken during branding projects so the brand can stand, be distinctive, and use protected IP to remain unique.

Is your brand seaworthy?

Erik K Pelton

On a recent trip to the Atlantic Ocean, I was struck by this metaphor – a brand also needs several key features to be “seaworthy” and withstand the uncertainties and dangers that lie ahead. Proper use over time propels the brand, like the sails of a boat.

7 Keys to Branding Success

Erik K Pelton

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?”

Is your brand seaworthy?

Erik K Pelton

Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm. The post Is your brand seaworthy? Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm.

What Is a Brand Style Guide

Erik K Pelton

The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. For more, and an example, see Anatomy of a Brand Style Guide.

7 keys to branding success

Erik K Pelton

Here are what I believe are The Keys to Branding Success: S start thinking about brand protection from the outset. The post 7 keys to branding success appeared first on Erik M Pelton & Associates, PLLC

Building a Bold Brand Wheel: 8 Types of Bold Brand Names

Erik K Pelton

Erik breaks down the various categories of bold brand names and explains how they can help create a strong brand and more protected business. The post Building a Bold Brand Wheel: 8 Types of Bold Brand Names appeared first on Erik M Pelton & Associates, PLLC.

Give Your Artist Brand Some Personality

Art Law Journal

Stellar work is part of the equation but so is building your artist brand. Your personality can be a powerful differentiator and will help you build your artist brand as you make connections, grow your network, and establish your client base. Marketing branding networking

Art 52

Business Planning – Becoming a Company of One

azrights

In my case, I wish my podcast had more than 10,000 downloads, but there again when I set it up two years ago on 6 May I was primarily aiming to use the podcast as a way to interview people and learn more about branding for the book I wanted to write.

11 of the top 25 Most Valuable Brands are Chinese; 9 are U.S. – TikTok is the Fastest Growing, up 215%

IP Close Up

TikTok, the Chinese social media giant, is the world’s fastest growing brand, up 215% over 2021, according to BrandFinance, a firm that rates the Global Continue reading.

Domain name solicitation fraud – brand owners beware

JD Supra Law

Overview - It is a modern reality that with brand ownership comes the risk of trademark and domain name fraud. In this area, there has recently been a rise in email scams targeting brand owners by falsely claiming that domain name rights are in jeopardy.

Trademark registration: a boost to any brand’s immune system

Erik K Pelton

The following is a transcript of my video Vaccinate Your Brand with Trademark Registration. Trademark registration is like a vaccine to protect your brand from harms and dangers and risks, because when we get vaccinated, we’re boosting our immune system.

Measuring brand strength with the Bold Brand Scoresheet

Erik K Pelton

The following is an edited transcript of my video, How to Use the Bold Brand Scoresheet. The Bold Brand Scoresheet is a metric that I created to help assess a brand and how well protected it is.

Bold Brand Building tools

Erik K Pelton

The following is an excerpt from my book, Building a Bold Brand. Coming up with a great brand name for a new business, new product, or. There are a few naming concepts that are great sources of bold brands. protections and powerful branding. brand.

Exploring the Top 5 IP Challenges that Brands & Businesses Face

Kashishipr

The ultimate success of brands and businesses in the modern world largely depends on the groundbreaking innovation that sets them apart from the rising competition in the market.

How to Develop a Buzzworthy Artist Branding Strategy

Art Law Journal

The post How to Develop a Buzzworthy Artist Branding Strategy appeared first on Art Business Journal. Marketing brandingApart from talent, artists require a certain level of “buzz” in order to progress to new levels of recognition in their art careers.

Anatomy of a brand style guide

Erik K Pelton

We recently revisiting our own branding here at Erik M. Pelton & Associates and undertook the exercise to create Style Guide & Brand Guidelines.