Erik K Pelton

FEBRUARY 14, 2023

Have you seen our new short videos featuring on location brand and trademark tips You can find Brands on the Run SM on TikTok ( [link] ) or Instagram ( [link] ) or YouTube ( [link] ). The post Introducing Brands on the Run appeared first on Erik M Pelton & Associates, PLLC. Let us know what you think!

Branding 147

Branding Brands Branding Trademark 147

Erik K Pelton

JULY 1, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. If you have a registration, use the ® prominently with your brand. Be consistent in how you use your brand—your colors, your logo, your fonts—to help your brand stick in the minds of customers. Consider your brand’s messaging.

Branding 147

Branding Brands Branding Trademark 147

Erik K Pelton

AUGUST 19, 2021

A “brand” is the sum total of a number of things that go to the heart of a business’ relationship with its customers and within the marketplace of competitors: For more about Building a Bold Brand , see my book ! The post What is a brand made of? appeared first on Erik M Pelton & Associates, PLLC.

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Branding Brands Branding Business 264

Erik K Pelton

JUNE 20, 2023

Yes, identical brand names can coexist. The post When Two Identical Brand Names Coexist appeared first on Erik M Pelton & Associates, PLLC. Yes, identical brand names can coexist. But there are criteria that need to be met, such as existing in different industries and offering different goods and services.

Branding 130

Branding Brands Branding 130

Erik K Pelton

AUGUST 9, 2022

What branding lessons can be gleaned from other successes? In this episode, Erik shares several great examples of such branding lessons and how they might help boost your branding. The post Examples of Great Branding appeared first on Erik M Pelton & Associates, PLLC.

Branding 147

Branding Brands Branding 147

Erik K Pelton

AUGUST 16, 2023

Erik shares bold branding insights on one of his favorite things in this video, and discusses how little touches make a big difference to elevate a brand. The post Bold Branding: The Little Touches Make a Big Difference appeared first on Erik M Pelton & Associates, PLLC.

Branding 130

Branding Brands Branding 130

Erik K Pelton

JULY 3, 2023

The following is an edited transcript of my video The Power of Brand Jingles. A jingle is like a slogan in that it conveys more information about the brand, but it has the added layer of sound—whether it’s a rhyme, a rhythm, or an actual musical accompaniment.

Branding 130

Branding Brands Branding Music 130

Erik K Pelton

AUGUST 12, 2022

The following is an edited transcript of my video Building a Bold Brand Wheel: 8 Types of Bold Brand Names. I am always looking for ways to help take trademark and branding concepts and boil them down to a visual or a quote, or some way to help convey something that’s complex in a bit more digestible manner.

Branding 147

Branding Brands Branding Trademark 147

Erik K Pelton

SEPTEMBER 2, 2022

The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. Choose a creative name.

Branding 147

Branding Brands Branding Trademark 147

Erik K Pelton

JUNE 27, 2023

Trademark registration is such a valuable tool to protect a brand that it actually offers double protection, both before and after an incident occurs, should one happen. As you can see, registration is a tremendous value, protecting a brand on both the front end and the back end.

Trademark 130

Trademark Registration Branding Brands 130

Erik K Pelton

MARCH 16, 2022

Erik’s new cheat sheet lists the key steps a new brand should take to get started on a strong legal trademark foundation. The post Brand Protection Cheat Sheet appeared first on Erik M Pelton & Associates, PLLC. For more, see [link].

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Branding Brands Branding Trademark 162

Erik K Pelton

JANUARY 9, 2023

The following is an edited transcript of my video Protecting a Law Firm Brand. Over the years, we’ve had the good fortune to work with all types of businesses, including many law firms, to protect their brands. Law firm brands can be protected just like any other business.

Trademark 147

Trademark Law Branding Brands 147

Erik K Pelton

JANUARY 4, 2023

A great tool for brands to connect with customers is a catch jingle. The post The Power of Brand Jingles appeared first on Erik M Pelton & Associates, PLLC. A great tool for brands to connect with customers is a catch jingle. Listen for more about some great jingles and why they are so valuable.

Branding 130

Branding Brands Branding 130

Erik K Pelton

NOVEMBER 4, 2022

The following is an edited transcript of my video Tips for Brainstorming New Business and Brand Names. Think about ones that might help resonate a message about your business and about your brand, and what you’re trying to convey to the consumer. You can see why I love suggestive brand names most of all here.

Branding 189

Branding Brands Branding Trademark 189

Erik K Pelton

APRIL 18, 2023

Whether your brand is small or large, new or established, there are many things you can do to strengthen it, including these 5 free tips from Erik. The post 5 Free Ways to Strengthen Your Brand appeared first on Erik M Pelton & Associates, PLLC.

Branding 130

Branding Brands Branding 130

Erik K Pelton

SEPTEMBER 5, 2023

Erik shares some creative, bold brands he has recently come across on his travels and in his neighborhood in this video The post Great Brand Names and slogans Are Everywhere – You Just Need to Look appeared first on Erik M Pelton & Associates, PLLC.

Branding 130

Branding Brands Branding 130

Erik K Pelton

DECEMBER 22, 2022

Those brand with YouTube channels (if you don’t have one, what are you waiting for?!) can now add some additional brand protection by claiming their new YouTube ‘handle.’ it is simply good brand protection. it is simply good brand protection. For more details, see: [link].

Branding 147

Branding Brands Branding 147

JD Supra Law

NOVEMBER 28, 2023

Most companies struggling against unauthorized fake products fail to create an effective brand protection program that actually reduces the impacts of counterfeiting. There is a better method—one that I call the Dual Brand Reputation™ approach. By: Venable LLP

Branding 61

Branding Brands Branding 61

Likelihood of Confusion

NOVEMBER 30, 2023

The post Blog “brand confusion” appeared first on LIKELIHOOD OF CONFUSION™. Guys, whichever of you calls me first gets to retain me. UPDATE: Is insanity a plea in a trademark infringement case? Originally posted 2007-05-09 17:31:23. Republished.

Blogging 52

Blogging Branding Brands Branding 52

Erik K Pelton

NOVEMBER 5, 2021

The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. The guide also shares more about the other elements of our brand that might be used.

Branding 182

Branding Brands Branding Trademark 182

Erik K Pelton

SEPTEMBER 30, 2021

The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. For a brand, that sort of propulsion is the proper use of the brand over time.

Branding 147

Branding Brands Branding Trademark 147

Erik K Pelton

JANUARY 25, 2022

Erik breaks down the various categories of bold brand names and explains how they can help create a strong brand and more protected business. The post Building a Bold Brand Wheel: 8 Types of Bold Brand Names appeared first on Erik M Pelton & Associates, PLLC. For more trademark tips, visit www.buildingaboldbrand.com.

Branding 130

Branding Brands Branding Trademark 130

Erik K Pelton

APRIL 25, 2022

The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes. Believe it or not, even trademark lawyers can make branding–or maybe even trademark mistakes–from time to time. I didn’t want to go down that road because the brand name wasn’t resonating with me.

Trademark 147

Trademark Branding Brands Branding 147

Erik K Pelton

MARCH 2, 2021

The following is an edited transcript of my video, How to Use the Bold Brand Scoresheet. The Bold Brand Scoresheet is a metric that I created to help assess a brand and how well protected it is. Using the table below, take the assessment and give your brand an honest rating and score in each category.

Branding 130

Branding Brands Branding Trademark 130

Erik K Pelton

OCTOBER 16, 2021

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” Today, I’ve distilled it down to seven keys for branding success. USE it properly.

Branding 147

Branding Brands Branding Trademark 147

Erik K Pelton

JANUARY 2, 2023

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Do an audit of your business and it’s branding.

Intellectual Property 147

Intellectual Property Branding Brands Branding 147

JD Supra Law

AUGUST 3, 2023

Last week, the CEO of Twitter, Elon Musk, announced that Twitter would be re-branded simply as “X.” This abrupt brand change came as a shock to both the social media community at large and the trademark community. Upon the new “X” logo being unveiled on most users’ phones, confusion was almost instant.

Trademark 98

Trademark Branding Brands Branding 98

Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Branding 147

Branding Brands Branding Trademark 147

JD Supra Law

NOVEMBER 16, 2023

The rapid adoption of generative artificial intelligence (AI) presents both unique opportunities and challenges for trademark and brand owners. By: Fenwick & West LLP

Branding 69

Branding Brands Branding Trademark 69

Erik K Pelton

JUNE 7, 2022

Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race. The post Branding Lessons from Formula1 appeared first on Erik M Pelton & Associates, PLLC. Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race.

Branding 113

Branding Brands Branding Trademark 113

IP Watchdog

JUNE 27, 2023

Upcycling, a recent fashion trend, poses issues and concerns for brand owners that are similar to counterfeiting but with some added complexity. As a result, upcycled products have prompted brand owners to take legal action to protect their brands and consequently their customers.

Trademark 116

Trademark Branding Brands Branding 116

Erik K Pelton

APRIL 8, 2022

It may not be easy to find a create, creative, bold brand name. The post Great trademarks and brand names are plentiful appeared first on Erik M Pelton & Associates, PLLC. But it can be done, and in fact it is done all the time. More Peltonisms® at [link]. More Peltonisms® at [link].

Trademark 147

Trademark Branding Brands Branding 147

Erik K Pelton

MARCH 25, 2021

On a recent trip to the Atlantic Ocean, I was struck by this metaphor – a brand also needs several key features to be “seaworthy” and withstand the uncertainties and dangers that lie ahead. Proper use over time propels the brand, like the sails of a boat. Is your brand seaworthy?

Branding 130

Branding Brands Branding Trademark 130

JD Supra Law

DECEMBER 19, 2022

On 16 November 2022, partners Joel Smith and Sahira Khwaja and other members of our London brands team, hosted a client seminar on the ‘Metaverse’, including a lively panel discussion with Nicola Wood, Chartered Trade Mark Attorney from Group Legal at Vodafone and Simon Baggs, President of Brand and Content Protection at Corsearch, together with Oliver (..)

Branding 141

Branding Brands Branding 141

Erik K Pelton

JULY 15, 2021

Here are what I believe are The Keys to Branding Success: S start thinking about brand protection from the outset. The post 7 keys to branding success appeared first on Erik M Pelton & Associates, PLLC. U use mark properly. C creative names are bolder and better. C clearance searc h before committing to a name.

Branding 130

Branding Brands Branding Trademark 130

Erik K Pelton

JULY 12, 2021

We recently revisiting our own branding here at Erik M. Pelton & Associates and undertook the exercise to create Style Guide & Brand Guidelines. As you can see below, the guide summarize our core brand elements – logos, names, slogans – and how to use them – symbols, color specifications, and more.

Branding 130

Branding Brands Branding Marketing 130

Erik K Pelton

JANUARY 27, 2021

Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm. The post Is your brand seaworthy? Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm. appeared first on Erik M Pelton & Associates, PLLC.

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Branding Brands Branding Trademark 130