Branding Related Topics 
Likelihood of Confusion
MARCH 5, 2023
In that post I dissect an article by a bright, The post Amateur trademark filings, gauzy brand aids appeared first on LIKELIHOOD OF CONFUSION™. Brand Management and Branding PTO Practice Trademark Registration Trademark yourself
azrights
MAY 3, 2022
Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. .
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Likelihood of Confusion
OCTOBER 6, 2021
This post consists of one tweet about branding, the social moment, corporate ethics and all the things, by someone else. The post Malice branding appeared first on LIKELIHOOD OF CONFUSION™. Brand Management and Branding BLM Michael Malice
IP Watchdog
NOVEMBER 5, 2022
Brand collaborations with celebrities, influencers or other brands are much like marriages, but brand collaborations are even more unlikely to last.
Erik K Pelton
JANUARY 30, 2023
The following is an edited transcript of my video Examples of Great Branding – to see the images and logos, watch the video below. I want to share several examples of great branding that I’ve encountered lately. This is a great example of clean, consistent use of a brand.
Erik K Pelton
FEBRUARY 14, 2023
Have you seen our new short videos featuring on location brand and trademark tips You can find Brands on the Run SM on TikTok ( [link] ) or Instagram ( [link] ) or YouTube ( [link] ). The post Introducing Brands on the Run appeared first on Erik M Pelton & Associates, PLLC.
Likelihood of Confusion
JULY 7, 2021
The post Ryan George on brands appeared first on LIKELIHOOD OF CONFUSION™. Humor Brands
Erik K Pelton
AUGUST 9, 2022
What branding lessons can be gleaned from other successes? In this episode, Erik shares several great examples of such branding lessons and how they might help boost your branding. The post Examples of Great Branding appeared first on Erik M Pelton & Associates, PLLC.
Intepat
APRIL 12, 2022
A business’s trademark is not just its marker but also a representation of its goodwill and its way to ensure that an average purchaser does not confuse it with a different brand. The post Trademarks And Branding appeared first on Intepat IP. Trademark Branding
Traverse Legal Blog
MARCH 25, 2022
In this video, Blockchain attorney Enrico Schaefer identifies key legal issues every brand, marketing agency, or project point person needs to be thinking about before launching an NFT project for a company. Are major brands are dropping NFTs? What big brand names are dropping NFTs?
Erik K Pelton
MARCH 16, 2022
Erik’s new cheat sheet lists the key steps a new brand should take to get started on a strong legal trademark foundation. The post Brand Protection Cheat Sheet appeared first on Erik M Pelton & Associates, PLLC.
Erik K Pelton
SEPTEMBER 2, 2022
The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand.
azrights
NOVEMBER 30, 2021
Jenni Romaniuk, in her book, Building Distinctive Brand Assets researched the extent to which various types of brand assets can substitute for the brand name once a brand becomes sufficiently well-known. Brands all start out unknown, using unknown brand elements.
Likelihood of Confusion
OCTOBER 24, 2022
Originally posted on November 13, 2008: “We cannot allow our brand to be abused.” ” What “brand” is that? brand. The post “We cannot allow our brand to be abused” appeared first on LIKELIHOOD OF CONFUSION™. Brand Management and Branding Copyright Law Fair Use Presidential Iconography Right of PublicityThe Rev. Dr. Martin Luther King, Jr. The greed of the.
McKinsey Operations
SEPTEMBER 29, 2022
Today’s fastest-growing brands participate in digital communities to earn engagement and loyalty—and do so with high returns and low risk by harnessing agile test and learn. Growth, Marketing & Sales Insights Branding & brand strategy Customer experience & loyalty Marketing strategy
Erik K Pelton
JANUARY 4, 2023
A great tool for brands to connect with customers is a catch jingle. The post The Power of Brand Jingles appeared first on Erik M Pelton & Associates, PLLC. A great tool for brands to connect with customers is a catch jingle.
Likelihood of Confusion
APRIL 14, 2022
This was–I thought–my kind of blog post: a guest post on Duets Blog by graphic designer Ellie Drotning: When I hear a well-known brand has. The post Best of 2012: When brands let us down appeared first on LIKELIHOOD OF CONFUSION™. Originally posted on February 21, 2012.
azrights
MARCH 15, 2021
There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. Branding is in a State of Flux.
Erik K Pelton
AUGUST 19, 2021
A “brand” is the sum total of a number of things that go to the heart of a business’ relationship with its customers and within the marketplace of competitors: For more about Building a Bold Brand , see my book ! The post What is a brand made of?
Likelihood of Confusion
AUGUST 19, 2022
Varsity Brands, Inc, et al. The post Guest post: Not So Cheerful About Varsity Brands appeared first on LIKELIHOOD OF CONFUSION™. Fashion Law Art Law Copyright Marc Whipple Star Athletica Varsity Brands
Erik K Pelton
APRIL 22, 2022
The are 8 mail types of word tools for creating bold brand names. See my new visual below to lean about the meaning tricks, sound tricks, and combination tricks to help make bold brands. You can read more details about all of these in the Building a Bold Brand book at Amazon.
Erik K Pelton
JANUARY 9, 2023
The following is an edited transcript of my video Protecting a Law Firm Brand. Over the years, we’ve had the good fortune to work with all types of businesses, including many law firms, to protect their brands. Law firm brands can be protected just like any other business.
Likelihood of Confusion
MARCH 12, 2023
The post Brand Me Infantile appeared first on LIKELIHOOD OF CONFUSION™. Reuters reports that U.K. regulators have once again slapped the wrist of the French Connection clothing company for their jejune FCUK ad campaign (“French Connection UK,” get it?). Last February.
Likelihood of Confusion
DECEMBER 17, 2022
The post Bad for branding, worse for trade secrets appeared first on LIKELIHOOD OF CONFUSION™. Brand Management and Branding Coca-Cola Secrets Trade SecretsPesticides in soft drinks, that is. Or even allegations of them.
Likelihood of Confusion
AUGUST 20, 2022
This short excerpt from a routine by John Mulaney focuses on killing one brand. The post My brand of humor – No. My Brand of Comedy Delta Airlines John MulaneyBut it’s one that a lot of people hate, so we’re talking leverage here. Originally posted.
azrights
OCTOBER 27, 2021
The brand name and codes play an important role in the management of competition. Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. For small new brands, litigation is often not possible.
Erik K Pelton
JUNE 7, 2022
Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race. The post Branding Lessons from Formula1 appeared first on Erik M Pelton & Associates, PLLC. Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race. Podcast Series: Tricks of the TRADE(MARK
IP Close Up
JUNE 14, 2022
The world’s most iconic brands can be a moving target, changing subtly in value from year to year and industry to industry. Measuring their performance Continue reading.
Erik K Pelton
SEPTEMBER 30, 2021
The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. The post Is Your Brand Seaworthy?
WIPO Magazine
SEPTEMBER 29, 2022
Argentinian IP specialist, Patricio Murphy explores the challenges of “branding” a country. He outlines the various indices developed to assess a country’s brand value and the importance of protecting the sign or graphical representation of a nation’s brand
IP Watchdog
AUGUST 24, 2021
Copyright Courts Guest Contributors IP News IPWatchdog Articles Litigation Trademark brand protection copyright defamation Guest Contributor intellectual property Internet litigation platforms publishing Social Media trademark
SpicyIP
FEBRUARY 6, 2023
We are pleased to announce that the UK Intellectual Property Office (UK IPO) and International Trademark Association (INTA) are jointly hosting a conference on brand protection strategies on February 24th, 2023 at the Imperial, New Delhi.
Corsearch
NOVEMBER 15, 2022
For brands and rights holders, these technologies mean a change in consumer behavior, a shift towards more immersive digital engagement with their customers, and an array of new business opportunities. This represents a unique opportunity for brands to reach a highly engaged user base.
azrights
OCTOBER 18, 2021
Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. The Meaning of Brand. The best way I’ve found to explain brands is by contrasting them to their unbranded commodity counterparts.
Erik K Pelton
DECEMBER 22, 2022
Those brand with YouTube channels (if you don’t have one, what are you waiting for?!) can now add some additional brand protection by claiming their new YouTube ‘handle.’ it is simply good brand protection.
IP Close Up
JULY 13, 2021
The value of the top global brands, which are largely comprised of technology companies, grew at an astonishing 42% since 2020. With global technology brands Continue reading.
JD Supra Law
DECEMBER 6, 2022
How does the use of brands in the Metaverse relate to traditional brand protection strategies? Metaverse, NFTs, and virtual reality are buzzwords that shed light on an exciting technological future, and the immense challenges right owners are facing in this new virtual world.
Likelihood of Confusion
AUGUST 30, 2021
Another one: A blogger on ZDNet had a post about “enterprise communities” where the phrase “branded community” was used. The post Let’s brand together and make a BRANDED COMMUNITY!
JD Supra Law
AUGUST 20, 2021
Overview - It is a modern reality that with brand ownership comes the risk of trademark and domain name fraud. In this area, there has recently been a rise in email scams targeting brand owners by falsely claiming that domain name rights are in jeopardy.
Corsearch
NOVEMBER 15, 2022
With brands continuing to explore the opportunities offered by the digital world, do NFTs present a new type of commercial opportunity or a threat? Luxury fashion brand Gucci also invested into The Sandbox, enhancing the purchasing experience by mirroring its ‘Vault’ online store in-game.
Erik K Pelton
MARCH 25, 2021
On a recent trip to the Atlantic Ocean, I was struck by this metaphor – a brand also needs several key features to be “seaworthy” and withstand the uncertainties and dangers that lie ahead. Proper use over time propels the brand, like the sails of a boat.
IP Watchdog
JUNE 28, 2022
Earlier this month, e-commerce giant Amazon.com issued its latest Brand Protection Report detailing steps taken by the tech titan to reduce the tide of counterfeit products being sold to consumers around the globe.
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