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Branding Related Topics 
azrights
MAY 3, 2022
Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. .
Likelihood of Confusion
OCTOBER 6, 2021
This post consists of one tweet about branding, the social moment, corporate ethics and all the things, by someone else. The post Malice branding appeared first on LIKELIHOOD OF CONFUSION™. Brand Management and Branding BLM Michael Malice
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Likelihood of Confusion
JULY 7, 2021
The post Ryan George on brands appeared first on LIKELIHOOD OF CONFUSION™. Humor Brands
Intepat
APRIL 12, 2022
A business’s trademark is not just its marker but also a representation of its goodwill and its way to ensure that an average purchaser does not confuse it with a different brand. The post Trademarks And Branding appeared first on Intepat IP. Trademark Branding
Erik K Pelton
MARCH 16, 2022
Erik’s new cheat sheet lists the key steps a new brand should take to get started on a strong legal trademark foundation. The post Brand Protection Cheat Sheet appeared first on Erik M Pelton & Associates, PLLC.
Erik K Pelton
JUNE 7, 2022
Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race. The post Branding Lessons from Formula1 appeared first on Erik M Pelton & Associates, PLLC. Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race. Podcast Series: Tricks of the TRADE(MARK
Likelihood of Confusion
APRIL 14, 2022
This was–I thought–my kind of blog post: a guest post on Duets Blog by graphic designer Ellie Drotning: When I hear a well-known brand has. The post Best of 2012: When brands let us down appeared first on LIKELIHOOD OF CONFUSION™. Originally posted on February 21, 2012.
IP Close Up
JUNE 14, 2022
The world’s most iconic brands can be a moving target, changing subtly in value from year to year and industry to industry. Measuring their performance Continue reading.
Traverse Legal Blog
MARCH 25, 2022
In this video, Blockchain attorney Enrico Schaefer identifies key legal issues every brand, marketing agency, or project point person needs to be thinking about before launching an NFT project for a company. Are major brands are dropping NFTs? What big brand names are dropping NFTs?
azrights
MARCH 15, 2021
There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. Branding is in a State of Flux.
Erik K Pelton
APRIL 22, 2022
The are 8 mail types of word tools for creating bold brand names. See my new visual below to lean about the meaning tricks, sound tricks, and combination tricks to help make bold brands. You can read more details about all of these in the Building a Bold Brand book at Amazon.
azrights
OCTOBER 27, 2021
The brand name and codes play an important role in the management of competition. Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. For small new brands, litigation is often not possible.
IP Watchdog
JUNE 28, 2022
Earlier this month, e-commerce giant Amazon.com issued its latest Brand Protection Report detailing steps taken by the tech titan to reduce the tide of counterfeit products being sold to consumers around the globe.
Erik K Pelton
AUGUST 19, 2021
A “brand” is the sum total of a number of things that go to the heart of a business’ relationship with its customers and within the marketplace of competitors: For more about Building a Bold Brand , see my book ! The post What is a brand made of?
azrights
OCTOBER 18, 2021
Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. The Meaning of Brand. The best way I’ve found to explain brands is by contrasting them to their unbranded commodity counterparts.
Erik K Pelton
SEPTEMBER 30, 2021
The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. The post Is Your Brand Seaworthy?
Likelihood of Confusion
AUGUST 30, 2021
Another one: A blogger on ZDNet had a post about “enterprise communities” where the phrase “branded community” was used. The post Let’s brand together and make a BRANDED COMMUNITY!
IP Watchdog
AUGUST 24, 2021
Copyright Courts Guest Contributors IP News IPWatchdog Articles Litigation Trademark brand protection copyright defamation Guest Contributor intellectual property Internet litigation platforms publishing Social Media trademark
azrights
MARCH 23, 2022
The post The Role of Brand Names in Business appeared first on Azrights. Understanding the legal rules around names is important because they’re the single most valuable intellectual property asset a successful business builds. ? ? ? ? ? ? ? ? ?.
Erik K Pelton
APRIL 25, 2022
The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes. Believe it or not, even trademark lawyers can make branding–or maybe even trademark mistakes–from time to time. I still use TM4SMALLBIZ from time to time in my branding.
Erik K Pelton
MARCH 21, 2022
The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999.
IP Close Up
JULY 13, 2021
The value of the top global brands, which are largely comprised of technology companies, grew at an astonishing 42% since 2020. With global technology brands Continue reading.
Erik K Pelton
APRIL 8, 2022
It may not be easy to find a create, creative, bold brand name. The post Great trademarks and brand names are plentiful appeared first on Erik M Pelton & Associates, PLLC But it can be done, and in fact it is done all the time.
azrights
JULY 27, 2021
Introducing Brand Tuned. To give businesses the best start in life when it comes to developing a new brand, it is essential that intellectual advice is taken during branding projects so the brand can stand, be distinctive, and use protected IP to remain unique.
Erik K Pelton
MARCH 25, 2021
On a recent trip to the Atlantic Ocean, I was struck by this metaphor – a brand also needs several key features to be “seaworthy” and withstand the uncertainties and dangers that lie ahead. Proper use over time propels the brand, like the sails of a boat.
Erik K Pelton
OCTOBER 16, 2021
The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?”
Erik K Pelton
JANUARY 27, 2021
Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm. The post Is your brand seaworthy? Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm.
Erik K Pelton
NOVEMBER 5, 2021
The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. For more, and an example, see Anatomy of a Brand Style Guide.
Erik K Pelton
JULY 15, 2021
Here are what I believe are The Keys to Branding Success: S start thinking about brand protection from the outset. The post 7 keys to branding success appeared first on Erik M Pelton & Associates, PLLC
Erik K Pelton
JANUARY 25, 2022
Erik breaks down the various categories of bold brand names and explains how they can help create a strong brand and more protected business. The post Building a Bold Brand Wheel: 8 Types of Bold Brand Names appeared first on Erik M Pelton & Associates, PLLC.
Art Law Journal
MAY 12, 2022
Stellar work is part of the equation but so is building your artist brand. Your personality can be a powerful differentiator and will help you build your artist brand as you make connections, grow your network, and establish your client base. Marketing branding networking
azrights
MARCH 10, 2022
In my case, I wish my podcast had more than 10,000 downloads, but there again when I set it up two years ago on 6 May I was primarily aiming to use the podcast as a way to interview people and learn more about branding for the book I wanted to write.
IP Close Up
MARCH 22, 2022
TikTok, the Chinese social media giant, is the world’s fastest growing brand, up 215% over 2021, according to BrandFinance, a firm that rates the Global Continue reading.
JD Supra Law
AUGUST 20, 2021
Overview - It is a modern reality that with brand ownership comes the risk of trademark and domain name fraud. In this area, there has recently been a rise in email scams targeting brand owners by falsely claiming that domain name rights are in jeopardy.
Erik K Pelton
JULY 6, 2021
The following is a transcript of my video Vaccinate Your Brand with Trademark Registration. Trademark registration is like a vaccine to protect your brand from harms and dangers and risks, because when we get vaccinated, we’re boosting our immune system.
Erik K Pelton
MARCH 2, 2021
The following is an edited transcript of my video, How to Use the Bold Brand Scoresheet. The Bold Brand Scoresheet is a metric that I created to help assess a brand and how well protected it is.
Erik K Pelton
AUGUST 23, 2020
The following is an excerpt from my book, Building a Bold Brand. Coming up with a great brand name for a new business, new product, or. There are a few naming concepts that are great sources of bold brands. protections and powerful branding. brand.
Kashishipr
FEBRUARY 2, 2022
The ultimate success of brands and businesses in the modern world largely depends on the groundbreaking innovation that sets them apart from the rising competition in the market.
Art Law Journal
MARCH 30, 2021
The post How to Develop a Buzzworthy Artist Branding Strategy appeared first on Art Business Journal. Marketing brandingApart from talent, artists require a certain level of “buzz” in order to progress to new levels of recognition in their art careers.
Erik K Pelton
JULY 12, 2021
We recently revisiting our own branding here at Erik M. Pelton & Associates and undertook the exercise to create Style Guide & Brand Guidelines.
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