Erik K Pelton

SEPTEMBER 30, 2021

The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. A boat also needs a sturdy, solid hull.

Branding 147

Branding Brands Branding Registration 147

Erik K Pelton

MARCH 25, 2021

A ship needs several key elements to be seaworthy and withstand the risks and battering of being out at sea. On a recent trip to the Atlantic Ocean, I was struck by this metaphor – a brand also needs several key features to be “seaworthy” and withstand the uncertainties and dangers that lie ahead.

Branding 130

Branding Brands Branding Registration 130

Erik K Pelton

JANUARY 27, 2021

A seaworthy ship has several elements that help it survive the challenges and unknowns of the ocean. Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm. The post Is your brand seaworthy? appeared first on Erik M Pelton & Associates, PLLC.

Branding 130

Branding Brands Branding Trademark 130