Can Celebrity Catchphrases be Intellectually Protected?
IIPRD
OCTOBER 28, 2023
Some classic examples of catchphrases in the commercial market include Nike’s “Just Do It,” KFC’s “Finger Lickin’ Good,” Thums Up’s “Taste the Thunder,” Redbull’s “Give you Wings,” among others. She trademarked the term in February 2007, and since then, it has become her “signature catchphrase.”
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