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Can Celebrity Catchphrases be Intellectually Protected?

IIPRD

This reportedly led her to secure appearances worth $30,000, and widening her social media presence. [i] ii] American media personality Paris Hilton used her now trademarked catchphrase “That’s Hot” in reality TV show The Simple Life routinely. are generally not protected by copyright law. In Reebok India v.

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Ninth Circuit Reaffirms the “Server Test” for Direct Infringement of the Public Display Right — Hunley v. Instagram, LLC (Guest Blog Post)

Technology & Marketing Law Blog

In other words, the gist of the case is whether the photographers surrender their right to exclude others by voluntarily posting their own photos to social media. The vast majority of people who post to social media want their posts to be embedded and made available to others. Amazon.com, Inc. , 3d 1146 (9th Cir.