IP and Legal Filings

MARCH 5, 2024

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Corporations must establish online identities, such as logos, slogans, product names, and brands, to build consumer awareness, loyalty, and trust.

Trademark 84

Trademark Social Media Advertising Advertising 84

IP and Legal Filings

SEPTEMBER 14, 2023

This has led to consumers opting for brands that pledge their duty to contributing towards environmental protection by means of minimalism and sustainability. In today’s era of eco-branding, wherein trademarks are used to distinguish sustainable brands from the mainstream commercial ones, the latter engage in the practise of “greenwashing”.

Branding 76

Branding Brands Branding Trademark 76

Selvam & Selvam Blog

NOVEMBER 3, 2022

Further, they recorded their dissatisfaction with the defendant’s use of the mark ‘Fly High’ as hashtags on popular social media websites to promote their services. vs Gujarat Co-Operative Milk marketing federation LTD. & that is not capable of acting as a source identifier. Download Order/Judgement.

Trademark 52

Trademark Social Media Registration Registering Trademarks 52

43(B)log

AUGUST 17, 2021

Facts in the light most favorable to the plaintiffs: Each of the plaintiffs has a significant number of followers on various social media platforms, ranging from greater than ten thousand to several million, and most are “considered social media influencers.” Plaintiffs didn’t show sufficient evidence of recognition.

Social Media 59

Social Media False Advertising Advertising Advertising 59

LexBlog IP

MAY 20, 2022

We hope this means the FTC will take into account when a post targets, say, the gaming community with its own language or Gen Zers who have grown up with social media. ” Determining what requires a typicality disclosure and how to make one has long vexed marketers, and this proposal only complicates that exercise further.

Social Media 52

Social Media Advertising Advertising Branding 52

The TTABlog

JUNE 10, 2021

Nonetheless, applicant argued that relevant consumers perceive COOKINPELLETS.COM as its brand name," and the evidence showed that some third-parties use or understand COOKINPELLETS (with or without a space) and COOKINPELLETS.COM as capable of serving as a source indicator. In re Gould Paper Corp., 2d 1017, 5 USPQ2d 1110, 1112 (Fed.

Advertising 52

Advertising Advertising Social Media Marketing 52