Remove 2011 Remove Advertising Remove Marketing Remove Trademark Law
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Court Denies Injunction in Competitive Keyword Ad Lawsuit–Nursing CE Central v. Colibri

Technology & Marketing Law Blog

This is a competitive keyword advertising lawsuit. The plaintiff has a trademark registration for the “Nursing CE Central” mark for providing continuing education for nurses. This is fine, but it deviates from courts’ efforts over the years to come up with multi-factor variations specific to keyword advertising.

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Google’s Search Disambiguation Doesn’t Create Initial Interest Confusion–Aliign v. lululemon

Technology & Marketing Law Blog

Aliign “is an event, lifestyle, and apparel company” allegedly with a first trademark use in 2011. If they really wanted to build their business, they could have invested that money into marketing instead of legal fees. More Posts About Keyword Advertising. Ohio Bans Competitive Keyword Advertising by Lawyers.

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Can Slogan Be Registered As A Trademark? – EU Perspective

IP and Legal Filings

Slogans are brief, memorable words that are commonly used in advertising to promote a specific company. Companies seek to protect the value of their trademarks since they can be quite valuable to the brand. Using a mark as an advertising slogan, on the other hand, does not prevent it from being registered as a trademark.

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Journey Through “Octobers” on SpicyIP (2005 – Present) 

SpicyIP

Speaking of this topic, I can’t miss Bedaquiline , the first new drug to receive approval to treat tuberculosis (TB) in over 40 years, which raised serious questions about its marketing approval without mandatory Phase III clinical trials in India and around informed consent of Indian patients. Corruption in IP Offices, Anything New?

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Think Keyword Metatags Are Dead? They Are (Except in Court)–Reflex v. Luxy

Technology & Marketing Law Blog

The court starts its trademark analysis nostalgically: “Turn back the clock to the Internet’s nascent age—1999.” Netscape and 2011 Network Automation cases modified it. Marketing channels. More Posts About Keyword Advertising. ” (How about this: let’s not). HEY APP STORES–FIX THIS.

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Delhi High Court grants injunction against ‘dialmytrip’ in MakeMyTrip India Private Limited v. Dialmytrip Tech Private Limited

SpicyIP

But the facts pertaining to its market share indicate that the mark has achieved distinctiveness. The statutory threshold for proving trademark dilution is pegged higher when compared to trademark infringement and passing off. Ltd, against the mark ‘dialmytrip’ and the domain names ‘www.dialmytrip.com’ and ‘www.dmtgroup.in’.

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Connect 4: Trade Dress Infringement and Secondary Meaning

The IP Law Blog

It apparently conducted market research and discovered that P&P was one of the most successful sellers on Amazon in this category. In March 2019, P&P sued Johnson Enterprises for trade dress infringement under section 43(a) of the Lanham Act and unfair competition under California law.

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