Too Good a Deal? JC Penny Hit with Class Action Suit Over False Reference Pricing
IP Tech Blog
MARCH 6, 2023
JC Penny, for example, has been hit with a class action lawsuit in the Southern District of California over its alleged advertising practice of using “false reference pricing.” Carranza claims that JC Penny falsely advertises its products on its e-commerce website by listing a high reference price and the corresponding sale price.
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