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The Rise of Influencer Marketing – Contractual Considerations

IP Tech Blog

billion by 2025, at a compound annual growth rate of 32%. This blog explores some considerations surrounding influencer marketing and highlights key aspects that should be addressed in contracts to ensure a mutually beneficial and legally compliant partnership. A brand should also obtain waiver of moral rights from the influencer.

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The Rise of Influencer Marketing – Contractual Considerations

LexBlog IP

billion by 2025, at a compound annual growth rate of 32%. This blog explores some considerations surrounding influencer marketing and highlights key aspects that should be addressed in contracts to ensure a mutually beneficial and legally compliant partnership. A brand should also obtain waiver of moral rights from the influencer.