The Rise of Influencer Marketing – Contractual Considerations
IP Tech Blog
MAY 19, 2023
billion by 2025, at a compound annual growth rate of 32%. Intellectual Property Rights : The commercial deal between the parties may dictate that certain intellectual property rights (commonly copyright) in the end-product created by the influencer relating to a campaign are owned by the brand. billion in 2020 to $24.1
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