The Rise of Influencer Marketing – Contractual Considerations
IP Tech Blog
MAY 19, 2023
According to the UK’s Department for Digital, Culture, Media and Sport report on influencer culture , the global sector is expected to grow from $6.0 billion by 2025, at a compound annual growth rate of 32%. A brand should also obtain waiver of moral rights from the influencer. billion in 2020 to $24.1
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