Viral TikTok Music Trends as Low-Cost Marketing – Who gets to choose how and when a song is released?
IPilogue
JULY 29, 2022
Michelle Mao is an IPilogue Writer and a 2L JD Candidate at Osgoode Hall Law School. Raenelle Manning, an IPilogue writer and the author of part I of this two-part article series on TikTok Viral Marketing explains more about TikTok as a marketing strategy. Its user base and viral power exploded during the COVID-19 pandemic.
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