Trademark Infringement in the Digital Age
IP and Legal Filings
MARCH 5, 2024
Corporations must establish online identities, such as logos, slogans, product names, and brands, to build consumer awareness, loyalty, and trust. They are among the most valuable intellectual property rights (IPRs) in the digital age since they tend to be the main assets of technological companies and are exchanged on e-commerce platforms.
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