color-trademarks-case-study-t-mobile-magenta 
Erik K Pelton
OCTOBER 11, 2022
Nontraditional trademarks include sounds, scents, motions, lighting, colors, and more. Color marks are relatively rare and must meet additional requirements. In this episode, we cover the basics about color marks and T-Mobile’s trademark registration for magenta.
Erik K Pelton
APRIL 24, 2023
The following is an edited transcript of my video Color Trademarks Case Study: T-Mobile Magenta. Non-traditional trademarks are some of the most interesting and fun topics to discuss in the world of brand protection. I want to focus on color trademarks. Colors can be protected.
Expert insights. Personalized for you.
147 
Let's personalize your content