Transliterations of Chinese Characters Require a Translation Statement
LexBlog IP
JANUARY 30, 2023
First, the original applicant was Alibaba Group Holding Limited, the Chinese e-retail giant turned e-bank. The Trademark Trial and Appeal Board (“TTAB”) refused registration of the mark “ZHIMA” because the applicant, Advanced New Technologies Co., did not submit a translation of ZHIMA into English.
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