Google’s Search Disambiguation Doesn’t Create Initial Interest Confusion–Aliign v. lululemon
Technology & Marketing Law Blog
JULY 25, 2021
Aliign “is an event, lifestyle, and apparel company” allegedly with a first trademark use in 2011. lululemon is the well-known yoga gear company. lululemon athletica Canada Inc. Avid. * Another Keyword Advertising Lawsuit Fails–Allied Interstate v. Case citation : Aliign Activation Wear, LLC v. June 7, 2021).
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