THE CONSUMER IS ALWAYS RIGHT: BOOKING-DOT-WHAT, BOOKING-DOT-TRADEMARKED
JIPL Online
FEBRUARY 26, 2021
This blog post addresses the importance of consumer surveys in the Booking.com BV decision and what the decision likely means for consumer surveys during trademark registration going forward. com” is no different than a company adding “inc.” xxii] Basically, because “booking” is itself generic, the addition of “.com”
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