Google’s Search Disambiguation Doesn’t Create Initial Interest Confusion–Aliign v. lululemon
Technology & Marketing Law Blog
JULY 25, 2021
Aliign “is an event, lifestyle, and apparel company” allegedly with a first trademark use in 2011. lululemon is the well-known yoga gear company. lululemon athletica Canada Inc. Since 2014, they have sold a total of 7 units of apparel (5 of which were bought by the CEO’s friends). 2021 WL 3117239 (C.D.
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