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Google’s Search Disambiguation Doesn’t Create Initial Interest Confusion–Aliign v. lululemon

Technology & Marketing Law Blog

Aliign “is an event, lifestyle, and apparel company” allegedly with a first trademark use in 2011. lululemon is the well-known yoga gear company. lululemon athletica Canada Inc. Since 2014, they have sold a total of 7 units of apparel (5 of which were bought by the CEO’s friends). 2021 WL 3117239 (C.D.

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Court Dismisses Trademark Claims Over Internal Search Results–Las Vegas Skydiving v. Groupon

Technology & Marketing Law Blog

The record may likewise show that consumers sometimes mistakenly seek to redeem vouchers for other skydiving companies with LVSA… as a matter of law, a reasonably prudent consumer in this marketplace is unlikely to be confused as to the origin of the service offered. Groupon, Inc. Amazon.com, Inc., 2022 WL 594833 (D.

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Internal Search Results Aren’t Trademark Infringing–PEM v. Peninsula

Technology & Marketing Law Blog

The trademark owner argued that the search results didn’t disclaim an affiliation between the companies, but it had no evidence to support that concern and thus it couldn’t survive summary judgment. Peninsula Components, Inc. However, the results are consistent with each other. 2023 WL 9051998 (E.D.

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Think Keyword Metatags Are Dead? They Are (Except in Court)–Reflex v. Luxy

Technology & Marketing Law Blog

But the court keeps talking: “because of the Internet’s—and Apple’s Appstore, in particular—ubiquity with everyday life, users are more likely to believe that all companies are available in the Appstore. As Grumpy Cat would say: Case citation : Reflex Media, Inc. Luxy Limited , 2021 WL 4134839 (C.D. July 13, 2021).