“Pink Perfection: The Trademarking Of Barbie’s Signature Hue”
IP and Legal Filings
OCTOBER 30, 2023
Conceived by Ruth Handler and named after her own daughter, Barbie has, from its inception, been a driving force behind Mattel’s successful branding efforts, resulting in the sale of over a billion Barbie dolls and the expansion of the franchise into various media, including video games, merchandise, and a live-action movie.
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