Competitive Keyword Ad Lawsuit Fails…Despite 236 Potentially Confused Customers–Lerner & Rowe v. Brown Engstrand
Technology & Marketing Law Blog
MAY 22, 2023
This case involves two rival personal injury law firms in Arizona, one of which engaged in competitive keyword advertising against the other. The defense team included lawyers from Jaburg & Wilk, Wilenchik & Bartness, and the Law Office of Robert W Shely). The court dismisses the lawsuit on summary judgment.
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